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Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI067

Course Name:

Branding in Nutrition

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr. YALÇIN YAMAN DURUSOY

Course Assistants:

Course Objective and Content

Course Objectives:	Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.
Course Content:	The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking
2) Understands the dynamics of food and nutrition market
3) comprehends how to implement important marketing techniques in nutrition market

Course Flow Plan

Week	Subject	Related Preparation
1)	The concept Brand and Branding
2)	Relationship between Branding and Marketing
3)	Brand management and its relevance on nutrition sector
4)	Market Research and its Techiques
5)	Positioning in brand management
6)	Corporate Identity and Brand Expansion
7)	Overview
8)	Midterm exam
9)	How to create a Brand?
10)	Stories of different brands
11)	Brand identity and brand image
12)	Marka değeri
13)	Failures in nutrition marketing
14)	General Overview
15)	Final week
16)	Final week

Sources

Course Notes / Textbooks:	Öğretim üyesinin hazırladığı notlar Lecturer's notes
References:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2) To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3) -To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4) -To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5) -To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6) -To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To have theoretical and practical knowledge at the basic level supported by textbooks, application tools and other sources with current knowledge in the field based on the qualifications gained at the secondary level.
2)	To gain the ability to use the theoretical and practical knowledge at the basic level in the same field at an advanced level or at the same level. To be able to interpret and evaluate data, to define problems, to analyze and to develop solutions based on evidence, by using basic knowledge and skills acquired in the field.
3)	-To be able to transfer his / her thoughts at the level of basic knowledge and skills related to his / her field through written and verbal communication. -To be able to share his / her thoughts and solutions to the problems related to his / her field with experts and non-experts. -To be able to follow information in his / her field and communicate with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. -To be able to use information and communication technologies together with computer software at the basic level of European Computer Driving License required by the field.
4)	-To be able to evaluate the basic knowledge and skills acquired in the field with a critical approach, to determine and meet the learning needs. -To be able to direct his / her education to an advanced education level in the same field or to a profession at the same level. -Gaining consciousness of lifelong learning.
5)	-To have social, scientific, cultural and ethical values in the stages of gathering, applying and announcing the results related to the field. -To have sufficient consciousness about the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
6)	-To be able to conduct a basic level study independently. -To be able to take responsibility as a team member to solve unforeseen complex problems encountered in the applications related to the field. -To be able to carry out activities for the development of employees working under their responsibility within the framework of a project.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Midterms	1	15	1		16
Final	1	25	1		26
Total Workload					84