Justice | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI067 | ||||
Course Name: | Branding in Nutrition | ||||
Semester: | Fall | ||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
||||
Course Assistants: |
Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
Week | Subject | Related Preparation |
1) | The concept Brand and Branding | |
2) | Relationship between Branding and Marketing | |
3) | Brand management and its relevance on nutrition sector | |
4) | Market Research and its Techiques | |
5) | Positioning in brand management | |
6) | Corporate Identity and Brand Expansion | |
7) | Overview | |
8) | Midterm exam | |
9) | How to create a Brand? | |
10) | Stories of different brands | |
11) | Brand identity and brand image | |
12) | Marka değeri | |
13) | Failures in nutrition marketing | |
14) | General Overview | |
15) | Final week | |
16) | Final week |
Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
Course Learning Outcomes | 1 |
2 |
3 |
||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |||||||||||||||
2) Has knowledge about the main differences and consequences of private law and public law. | |||||||||||||||
3) Learns the analytical thinking method and has the ability to compare and use legal concepts. | |||||||||||||||
4) Gains the ability to use theoretical knowledge in practical application through case studies. | |||||||||||||||
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |||||||||||||||
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |||||||||||||||
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |||||||||||||||
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |||||||||||||||
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |||||||||||||||
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |||||||||||||||
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |||||||||||||||
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |||||||||||||||
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |||||||||||||||
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts. | |
2) | Has knowledge about the main differences and consequences of private law and public law. | |
3) | Learns the analytical thinking method and has the ability to compare and use legal concepts. | |
4) | Gains the ability to use theoretical knowledge in practical application through case studies. | |
5) | Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved. | |
6) | Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes. | |
7) | Have comprehensive knowledge and skills about information technologies required by judicial mechanism. | |
8) | To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation. | |
9) | Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application. | |
10) | Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession. | |
11) | It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
12) | Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard. | |
13) | Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession. | |
14) | He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts. | |
15) | He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 2 | 42 | |||
Midterms | 1 | 15 | 1 | 16 | |||
Final | 1 | 25 | 1 | 26 | |||
Total Workload | 84 |