Political Science and Public Administration Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI067

Course Name:

Branding in Nutrition

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. YALÇIN YAMAN DURUSOY

Course Lecturer(s):

Dr. YALÇIN YAMAN DURUSOY

Course Assistants:

Course Objective and Content

Course Objectives:	Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers.
Course Content:	The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60”

Learning Outcomes

The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking
2) Understands the dynamics of food and nutrition market
3) comprehends how to implement important marketing techniques in nutrition market

Course Flow Plan

Week	Subject	Related Preparation
1)	The concept Brand and Branding
2)	Relationship between Branding and Marketing
3)	Brand management and its relevance on nutrition sector
4)	Market Research and its Techiques
5)	Positioning in brand management
6)	Corporate Identity and Brand Expansion
7)	Overview
8)	Midterm exam
9)	How to create a Brand?
10)	Stories of different brands
11)	Brand identity and brand image
12)	Marka değeri
13)	Failures in nutrition marketing
14)	General Overview
15)	Final week
16)	Final week

Sources

Course Notes / Textbooks:	Öğretim üyesinin hazırladığı notlar Lecturer's notes
References:	Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level.
2) To have knowledge about the main theoretical debates in the field of Political Science and Public Administration.
3) Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration).
4) Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective.
5) To be able to conduct research in the field of Political Science by using common methods and respecting ethical values.
6) To be able to design and lead research and scientific texts on field-specific topics on their own or in team work.
7) To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration.
8) Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Defines contemporary developments, approaches and basic concepts in the field of Political Science and Public Administration at national and international level.	2
2)	To have knowledge about the main theoretical debates in the field of Political Science and Public Administration.	2
3)	Relates the interaction of Political Science and Public Administration with other social sciences (philosophy, history, sociology, law, economics, business administration).	3
4)	Examines the political and social processes, problems and the causes of these problems in Turkey and in the world, evaluates them in an interdisciplinary dimension and with a critical perspective.	3
5)	To be able to conduct research in the field of Political Science by using common methods and respecting ethical values.	2
6)	To be able to design and lead research and scientific texts on field-specific topics on their own or in team work.	2
7)	To be able to express his/her opinions, thoughts and suggestions for solutions in written and verbally in the field of Political Science and Public Administration.	2
8)	Uses computer software and information and communication technologies at the advanced level of the European Computer Driving Licence required by the field.	2

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	2		42
Midterms	1	15	1		16
Final	1	25	1		26
Total Workload					84