| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI067 | ||||
| Course Name: | Branding in Nutrition | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
| Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
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| Course Assistants: |
| Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
| Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
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The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
| Week | Subject | Related Preparation |
| 1) | The concept Brand and Branding | |
| 2) | Relationship between Branding and Marketing | |
| 3) | Brand management and its relevance on nutrition sector | |
| 4) | Market Research and its Techiques | |
| 5) | Positioning in brand management | |
| 6) | Corporate Identity and Brand Expansion | |
| 7) | Overview | |
| 8) | Midterm exam | |
| 9) | How to create a Brand? | |
| 10) | Stories of different brands | |
| 11) | Brand identity and brand image | |
| 12) | Marka değeri | |
| 13) | Failures in nutrition marketing | |
| 14) | General Overview | |
| 15) | Final week | |
| 16) | Final week |
| Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
| References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
| Course Learning Outcomes | 1 |
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3 |
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| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | ||||||||||||||
| 2) They will have the knowledge of factors about society-individual health and its development. | ||||||||||||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | ||||||||||||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | ||||||||||||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | ||||||||||||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | ||||||||||||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | ||||||||||||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | ||||||||||||||
| 10) They will show mangement philosophy and management functions in health management applications. | ||||||||||||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | ||||||||||||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | ||||||||||||||
| 13) They will show leadership characteristics in health management applications. | ||||||||||||||
| 14) They will take responsibility individually and as a team member in health management applications. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | |
| 2) | They will have the knowledge of factors about society-individual health and its development. | |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | |
| 10) | They will show mangement philosophy and management functions in health management applications. | |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | |
| 13) | They will show leadership characteristics in health management applications. | |
| 14) | They will take responsibility individually and as a team member in health management applications. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 1 | 2 | 42 | |||
| Midterms | 1 | 15 | 1 | 16 | |||
| Final | 1 | 25 | 1 | 26 | |||
| Total Workload | 84 | ||||||