Interior Architecture and Environmental Design | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI067 | ||||
Course Name: | Branding in Nutrition | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. YALÇIN YAMAN DURUSOY | ||||
Course Lecturer(s): |
Dr. YALÇIN YAMAN DURUSOY |
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Course Assistants: |
Course Objectives: | Food branding is all about creating a unique identity for a food product or brand that sets it apart from the competition and connects with its target audience. The goal of food branding is to stand out and be memorable, all while building an emotional connection with customers. |
Course Content: | The course will be explained and followed from the prepared booklet. In the general classroom enviroment, questions, answers and discussions will be studied, participation in the course will be NECESSARY. Average score of passing: “60” |
The students who have succeeded in this course;
1) Can perceive multi-dimensionally within the scope of the concept of critical thinking 2) Understands the dynamics of food and nutrition market 3) comprehends how to implement important marketing techniques in nutrition market |
Week | Subject | Related Preparation |
1) | The concept Brand and Branding | |
2) | Relationship between Branding and Marketing | |
3) | Brand management and its relevance on nutrition sector | |
4) | Market Research and its Techiques | |
5) | Positioning in brand management | |
6) | Corporate Identity and Brand Expansion | |
7) | Overview | |
8) | Midterm exam | |
9) | How to create a Brand? | |
10) | Stories of different brands | |
11) | Brand identity and brand image | |
12) | Marka değeri | |
13) | Failures in nutrition marketing | |
14) | General Overview | |
15) | Final week | |
16) | Final week |
Course Notes / Textbooks: | Öğretim üyesinin hazırladığı notlar Lecturer's notes |
References: | Mirze, K., (2010), İşletme, Literatür Yayınları, İstanbul Akdemir, A., (2012), İşletmeciliğin Temel Bilgileri, Ekin Yayıncılık, Bursa Çavuşoğlu. B.,(2011), Marka Yönetimi ve Pazarlama Stratejileri, Nobel Yayın, Ankara Gümüş. S., Saraç. P., (2013), Pazarlamada Markalaşma Stratejileri, Hiperlink, İstanbul |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||||||
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | ||||||||||||||
2) Acquiring universal knowledge in the fields within the discipline of interior architecture. | ||||||||||||||
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | ||||||||||||||
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | ||||||||||||||
5) Evaluating the concept of space design through different disciplines. | ||||||||||||||
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | ||||||||||||||
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | ||||||||||||||
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | ||||||||||||||
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | ||||||||||||||
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | ||||||||||||||
11) To be able to understand problems related to construction, design, application and engineering. | ||||||||||||||
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | ||||||||||||||
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | ||||||||||||||
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art. | |
2) | Acquiring universal knowledge in the fields within the discipline of interior architecture. | |
3) | To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology. | |
4) | Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole. | |
5) | Evaluating the concept of space design through different disciplines. | |
6) | To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people. | |
7) | Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly. | |
8) | To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage. | |
9) | Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law. | |
10) | To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications. | |
11) | To be able to understand problems related to construction, design, application and engineering. | |
12) | To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills. | |
13) | According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level. | |
14) | Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 2 | 42 | |||
Midterms | 1 | 15 | 1 | 16 | |||
Final | 1 | 25 | 1 | 26 | |||
Total Workload | 84 |