Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI060 | ||||
Course Name: | Film Reading | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Öğr. Gör. AHMET BERK DUMAN | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | In the area where cinema and psychology intersect; We can create a healing experience ground by combining the happiness of watching movies with psychological knowledge that brings insight and awareness. Therefore, cinema therapy is an important and even indispensable tool for those who want to better understand themselves and others, to eliminate the problems in their relationships, to realize their individual potential, to look at their problems from different perspectives and to produce solutions, to be more flexible and resilient to daily and existential difficulties, to give meaning to their lives and to color their lives. It is a self-education that makes sense of the process of perception and communication of human with human and human with the creator. |
Course Content: | Specific film genres, directors, movements and styles, national cinemas, historical periods, directors, film culture in the context of new technologies, cultural studies and cinema, gender and cinema, film and media culture, philosophy and cinema, film industry, music and cinema, image and sound in cinema, film adaptations, cinema and social change, alternative cinemas are among the topics to be covered in the course. |
The students who have succeeded in this course;
1) can improve the joy of watching movies 2) Can repair the problems in relations and can understand himself and other better 3) Can improve individual potencial 4) can become more resilient to everyday and existential challenges 5) Can give meaning to his life and make it flamboyant 6) Can produce solutions to the problems from different perspectives |
Week | Subject | Related Preparation |
1) | On Body and Soul – Ildiko Enyedi | |
2) | Launchbox-Ritesh Batra | |
3) | In the mood for Love – Wong Kar-Wai | |
4) | Agora – Alejandro Amenabar | |
5) | A Hıdden Life – Terrence Malick | |
6) | Melancholia-Lars von Trier | |
7) | The Hunt – Thomas Vinterberg | |
8) | Marriage Story-Noah Baumbach | |
9) | Mary and Max – Adam Elliot | |
10) | Anadolu’nun Kayıp Şarkıları -Nezih Ünen | |
11) | Nietzche -Freud – Bettany Hughes | |
12) | Memento – Christopher Nolan | |
13) | Once Upon a Time in Anatolia- Nuri Bilge Ceylan | |
14) | Persona – Ingmar Bergman | |
15) | To Kill a Mockingbird – Robert Mulligan |
Course Notes / Textbooks: | YOKTUR-NONE |
References: | YOKTUR-NONE |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Presentations / Seminar | 1 | 30 | 30 | ||||
Final | 1 | 50 | 3 | 53 | |||
Total Workload | 125 |