Physiotherapy (Evening Education) Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI052

Course Name:

Media Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. MİHALİS KUYUCU

Course Lecturer(s):

Assoc.Prof.Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content:	The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept of media company
2)	The main key players in media industry
3)	The functions of media industry
4)	The market structures/types in media industry
5)	Classifying media companies according to their structures
6)	The concept of "life cycle" in media industry and application
7)	SWOT in Media İndustry
8)	Feasibility in media industry
9)	Marketing in Media - Part I
10)	Marketing Applications in Media Part II
11)	The economic structure of media environment and industry.
12)	Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13)	The relation of Rating and Advertising in media industry
14)	A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks:	The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References:	Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has the ability to use information technologies and devices that require special expertise effectively.
2) Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation
3) Has knowledge about treatment methods for muscle and skeletal systems.
4) He/she has the competence to use information technologies.
5) Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach.
6) He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules.
7) Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio.
8) He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field.
9) It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level.
10) It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and.
11) Has sufficient awareness of individual and public health, environmental protection and occupational safety.
12) He/she has the experience of working with other fields that may be related to his/her field.
13) Has sufficient awareness of occupational health and safety issues.
14) In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions.
15) He/she carries out a given task independently by using his/her basic knowledge about physiotherapy.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the ability to use information technologies and devices that require special expertise effectively.
2)	Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation
3)	Has knowledge about treatment methods for muscle and skeletal systems.
4)	He/she has the competence to use information technologies.
5)	Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach.
6)	He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules.
7)	Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio.
8)	He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field.
9)	It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level.
10)	It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and.
11)	Has sufficient awareness of individual and public health, environmental protection and occupational safety.
12)	He/she has the experience of working with other fields that may be related to his/her field.
13)	Has sufficient awareness of occupational health and safety issues.
14)	In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions.
15)	He/she carries out a given task independently by using his/her basic knowledge about physiotherapy.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	16
Study Hours Out of Class	15	15
Presentations / Seminar	15	15
Homework Assignments	16	16
Quizzes	3	3
Midterms	1	2
Final	2	2
Total Workload		117