Physiotherapy (Evening Education) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI052 | ||||
Course Name: | Media Management | ||||
Semester: |
Spring |
||||
Course Credits: |
|
||||
Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
|
||||
Mode of Delivery: | Face to face | ||||
Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
Course Content: | The topics and that are related to media management. |
The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
Week | Subject | Related Preparation |
1) | Concept of media company | |
2) | The main key players in media industry | |
3) | The functions of media industry | |
4) | The market structures/types in media industry | |
5) | Classifying media companies according to their structures | |
6) | The concept of "life cycle" in media industry and application | |
7) | SWOT in Media İndustry | |
8) | Feasibility in media industry | |
9) | Marketing in Media - Part I | |
10) | Marketing Applications in Media Part II | |
11) | The economic structure of media environment and industry. | |
12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
13) | The relation of Rating and Advertising in media industry | |
14) | A general overview of the economic structure and ownership status of Turkish media industry |
Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
Course Learning Outcomes | 1 |
2 |
3 |
||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) Has the ability to use information technologies and devices that require special expertise effectively. | |||||||||||||||
2) Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation | |||||||||||||||
3) Has knowledge about treatment methods for muscle and skeletal systems. | |||||||||||||||
4) He/she has the competence to use information technologies. | |||||||||||||||
5) Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach. | |||||||||||||||
6) He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules. | |||||||||||||||
7) Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio. | |||||||||||||||
8) He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field. | |||||||||||||||
9) It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level. | |||||||||||||||
10) It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and. | |||||||||||||||
11) Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |||||||||||||||
12) He/she has the experience of working with other fields that may be related to his/her field. | |||||||||||||||
13) Has sufficient awareness of occupational health and safety issues. | |||||||||||||||
14) In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions. | |||||||||||||||
15) He/she carries out a given task independently by using his/her basic knowledge about physiotherapy. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Has the ability to use information technologies and devices that require special expertise effectively. | |
2) | Combining the basic principles of science with technology, he/she has an effective application skill in the field of physical therapy and rehabilitation | |
3) | Has knowledge about treatment methods for muscle and skeletal systems. | |
4) | He/she has the competence to use information technologies. | |
5) | Be able to follow the innovations, changes and developments in science and technology and analyze them with an integrated approach. | |
6) | He/she has the knowledge of the techniques and methods necessary to apply physical therapy, and the knowledge of ethical principles and rules. | |
7) | Follows the knowledge in the field by using a foreign language at least at the A2 General Level of the European Language Portfolio. | |
8) | He/she uses information and communication technologies together with computer software at the minimum level of European Computer Use License required by his/her field. | |
9) | It has a lifelong learning awareness and directs its learning to an advanced education level in the same field or a profession at the same level. | |
10) | It provides assistance for and for the social environment related to social responsibility. The skin becomes an example with appearance, appearance and. | |
11) | Has sufficient awareness of individual and public health, environmental protection and occupational safety. | |
12) | He/she has the experience of working with other fields that may be related to his/her field. | |
13) | Has sufficient awareness of occupational health and safety issues. | |
14) | In case of encountering an unforeseen situation in matters related to his/her field, he/she takes responsibility and develops solutions. | |
15) | He/she carries out a given task independently by using his/her basic knowledge about physiotherapy. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 16 | 16 |
Study Hours Out of Class | 15 | 15 |
Presentations / Seminar | 15 | 15 |
Homework Assignments | 16 | 16 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 2 | 2 |
Total Workload | 117 |