| Oral and Dental Health | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI052 | ||||
| Course Name: | Media Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
| Course Content: | The topics and that are related to media management. |
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The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
| Week | Subject | Related Preparation |
| 1) | Concept of media company | |
| 2) | The main key players in media industry | |
| 3) | The functions of media industry | |
| 4) | The market structures/types in media industry | |
| 5) | Classifying media companies according to their structures | |
| 6) | The concept of "life cycle" in media industry and application | |
| 7) | SWOT in Media İndustry | |
| 8) | Feasibility in media industry | |
| 9) | Marketing in Media - Part I | |
| 10) | Marketing Applications in Media Part II | |
| 11) | The economic structure of media environment and industry. | |
| 12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
| 13) | The relation of Rating and Advertising in media industry | |
| 14) | A general overview of the economic structure and ownership status of Turkish media industry |
| Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
| References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | ||||||||||||||||
| 1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | ||||||||||||||||
| 2) He/ She knows and applies the ethical principles and rules in the field. | ||||||||||||||||
| 3) He/ She participate in sterilization and disinfection studies. | ||||||||||||||||
| 4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | ||||||||||||||||
| 5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | ||||||||||||||||
| 6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | ||||||||||||||||
| 7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | ||||||||||||||||
| 8) He/ She communicates effectively, | ||||||||||||||||
| 9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | ||||||||||||||||
| 10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | ||||||||||||||||
| 11) He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | ||||||||||||||||
| 12) He/ She behaves and participates in the quality management and processes. | ||||||||||||||||
| 13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | ||||||||||||||||
| 14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | ||||||||||||||||
| 15) His/ Her appearance, attitude, attitude and behavior make it an example for society. | ||||||||||||||||
| 16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. | ||||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/ She has a basic level of theoretical and practical knowledge about oral and dental health. | |
| 2) | He/ She knows and applies the ethical principles and rules in the field. | |
| 3) | He/ She participate in sterilization and disinfection studies. | |
| 4) | He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions. | |
| 5) | He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level. | |
| 6) | He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning. | |
| 7) | He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects. | |
| 8) | He/ She communicates effectively, | |
| 9) | He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level. | |
| 10) | He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field. | |
| 11) | He/ She contributes to social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field. | |
| 12) | He/ She behaves and participates in the quality management and processes. | |
| 13) | He/ She has enough awareness about individual and public health, environmental protection and occupational safety. | |
| 14) | He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning. | |
| 15) | His/ Her appearance, attitude, attitude and behavior make it an example for society. | |
| 16) | Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 16 | 16 |
| Study Hours Out of Class | 15 | 15 |
| Presentations / Seminar | 15 | 15 |
| Homework Assignments | 16 | 16 |
| Quizzes | 3 | 3 |
| Midterms | 1 | 2 |
| Final | 2 | 2 |
| Total Workload | 117 | |