Radiotherapy Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI052

Course Name:

Media Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Doç. Dr. MİHALİS KUYUCU

Course Lecturer(s):

Assoc.Prof.Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content:	The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept of media company
2)	The main key players in media industry
3)	The functions of media industry
4)	The market structures/types in media industry
5)	Classifying media companies according to their structures
6)	The concept of "life cycle" in media industry and application
7)	SWOT in Media İndustry
8)	Feasibility in media industry
9)	Marketing in Media - Part I
10)	Marketing Applications in Media Part II
11)	The economic structure of media environment and industry.
12)	Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13)	The relation of Rating and Advertising in media industry
14)	A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks:	The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References:	Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has basic knowledge about radiotherapy, basic oncology, radiological imaging
2) Has the ability to use tools, devices and techniques related to the field in public and private health institutions.
3) Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field.
4) Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees.
5) Use medical imaging systems related to the field and evaluate the images taken.
6) Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession.
7) Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods
8) It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
9) Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
10) Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance).
11) The student can transfer the current and updated information about the profession by means of written and verbal communication.
12) Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession.
13) Has experience in working with other fields that may be related to the field.
14) Has awareness of lifelong learning.
15) Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has basic knowledge about radiotherapy, basic oncology, radiological imaging
2)	Has the ability to use tools, devices and techniques related to the field in public and private health institutions.
3)	Takes responsibility as a team member in solving unforeseen and complex problems encountered in applications related to the field.
4)	Knows the effects of radiation on biological systems and takes necessary measures for protection against radiation for patients and employees.
5)	Use medical imaging systems related to the field and evaluate the images taken.
6)	Professionals, patients, patient relatives and other health care professionals communicate effectively when practicing their profession.
7)	Keeps track of the data related to the studies done in the field and analyzes the data with the latest methods
8)	It follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
9)	Uses information and communication technologies together with computer software at the basic level of at least European Computer Driving License required by the field.
10)	Carries out routine controls of the devices and equipment used in the practice of his / her job and follow-up of the work where necessary (fault, maintenance).
11)	The student can transfer the current and updated information about the profession by means of written and verbal communication.
12)	Has the basic knowledge, ethical principles and acts in accordance with the laws, regulations and legislation related to his / her profession.
13)	Has experience in working with other fields that may be related to the field.
14)	Has awareness of lifelong learning.
15)	Contributes to projects and activities for the social environment he lives in with the awareness of social responsibility and sets an example for the society with his external appearance.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	16
Study Hours Out of Class	15	15
Presentations / Seminar	15	15
Homework Assignments	16	16
Quizzes	3	3
Midterms	1	2
Final	2	2
Total Workload		117