ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| Computer Technologies (Evening Education) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
Course Introduction and Application Information
| Course Code: | UNI052 | ||||
| Course Name: | Media Management | ||||
| Semester: |
Spring Fall |
||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
Course Objective and Content
| Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
| Course Content: | The topics and that are related to media management. |
Learning Outcomes
|
The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
Course Flow Plan
| Week | Subject | Related Preparation |
| 1) | Concept of media company | |
| 2) | The main key players in media industry | |
| 3) | The functions of media industry | |
| 4) | The market structures/types in media industry | |
| 5) | Classifying media companies according to their structures | |
| 6) | The concept of "life cycle" in media industry and application | |
| 7) | SWOT in Media İndustry | |
| 8) | Feasibility in media industry | |
| 9) | Marketing in Media - Part I | |
| 10) | Marketing Applications in Media Part II | |
| 11) | The economic structure of media environment and industry. | |
| 12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
| 13) | The relation of Rating and Advertising in media industry | |
| 14) | A general overview of the economic structure and ownership status of Turkish media industry |
Sources
| Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
| References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
Course - Program Learning Outcome Relationship
| Course Learning Outcomes | 1 |
2 |
3 |
|---|---|---|---|
| Program Outcomes |
Course - Learning Outcome Relationship
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution |
Assessment & Grading
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
Workload and ECTS Credit Calculation
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 16 | 16 |
| Study Hours Out of Class | 15 | 15 |
| Presentations / Seminar | 15 | 15 |
| Homework Assignments | 16 | 16 |
| Quizzes | 3 | 3 |
| Midterms | 1 | 2 |
| Final | 2 | 2 |
| Total Workload | 117 | |