Computer Programming (Evening Education) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UNI052 | ||||
Course Name: | Media Management | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
Course Content: | The topics and that are related to media management. |
The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
Week | Subject | Related Preparation |
1) | Concept of media company | |
2) | The main key players in media industry | |
3) | The functions of media industry | |
4) | The market structures/types in media industry | |
5) | Classifying media companies according to their structures | |
6) | The concept of "life cycle" in media industry and application | |
7) | SWOT in Media İndustry | |
8) | Feasibility in media industry | |
9) | Marketing in Media - Part I | |
10) | Marketing Applications in Media Part II | |
11) | The economic structure of media environment and industry. | |
12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
13) | The relation of Rating and Advertising in media industry | |
14) | A general overview of the economic structure and ownership status of Turkish media industry |
Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) He gains the ability of problem solving and analytical thinking skills. | |||||||||||||
2) He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | |||||||||||||
3) He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | |||||||||||||
4) He understands object-oriented programming concept and web programming. | |||||||||||||
5) He learns radix systems, fundamental electronics and computer hardware knowledge. | |||||||||||||
6) He gains mobile programming skills and develops applications for mobile platforms. | |||||||||||||
7) He designs and codes databases. | |||||||||||||
8) He learns to program and use computer networks, open source operating systems. | |||||||||||||
9) He uses the English language effectively. | |||||||||||||
10) He learns to use appropriate data structures according to programming requirements. | |||||||||||||
11) He develops software individually or as a team. | |||||||||||||
12) He follows developments in the field, high technology tools / applications. | |||||||||||||
13) He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | He gains the ability of problem solving and analytical thinking skills. | 1 |
2) | He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. | 1 |
3) | He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. | 1 |
4) | He understands object-oriented programming concept and web programming. | 2 |
5) | He learns radix systems, fundamental electronics and computer hardware knowledge. | 2 |
6) | He gains mobile programming skills and develops applications for mobile platforms. | 2 |
7) | He designs and codes databases. | 2 |
8) | He learns to program and use computer networks, open source operating systems. | 2 |
9) | He uses the English language effectively. | 1 |
10) | He learns to use appropriate data structures according to programming requirements. | 1 |
11) | He develops software individually or as a team. | 2 |
12) | He follows developments in the field, high technology tools / applications. | 2 |
13) | He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 16 | 16 |
Study Hours Out of Class | 15 | 15 |
Presentations / Seminar | 15 | 15 |
Homework Assignments | 16 | 16 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 2 | 2 |
Total Workload | 117 |