| Civil Avitation Cabin Services | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code: | UNI052 | ||||
| Course Name: | Media Management | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
| Course Content: | The topics and that are related to media management. |
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The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
| Week | Subject | Related Preparation |
| 1) | Concept of media company | |
| 2) | The main key players in media industry | |
| 3) | The functions of media industry | |
| 4) | The market structures/types in media industry | |
| 5) | Classifying media companies according to their structures | |
| 6) | The concept of "life cycle" in media industry and application | |
| 7) | SWOT in Media İndustry | |
| 8) | Feasibility in media industry | |
| 9) | Marketing in Media - Part I | |
| 10) | Marketing Applications in Media Part II | |
| 11) | The economic structure of media environment and industry. | |
| 12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
| 13) | The relation of Rating and Advertising in media industry | |
| 14) | A general overview of the economic structure and ownership status of Turkish media industry |
| Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
| References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
| Course Learning Outcomes | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||||
| 1) Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |||||||||||||||
| 2) Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |||||||||||||||
| 3) Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |||||||||||||||
| 4) Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |||||||||||||||
| 5) Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |||||||||||||||
| 6) Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |||||||||||||||
| 7) Explain occupational emergency operations at theory and application level and actively manage them. | |||||||||||||||
| 8) The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |||||||||||||||
| 9) Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |||||||||||||||
| 10) Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |||||||||||||||
| 11) Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |||||||||||||||
| 12) To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |||||||||||||||
| 13) Adopts in-team behavior and work as a team. | |||||||||||||||
| 14) Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |||||||||||||||
| 15) During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Explain flight processes and operation flow by using basic concepts related to aviation and aircraft. | |
| 2) | Describe the basic technical information about aircraft, the differences between aircraft and the different technical equipment used in aircraft. | |
| 3) | Explain the rules and responsibilities of the normal operation of the airline, legal processes, rights and obligations. | |
| 4) | Provides the necessary work in accordance with occupational health and safety measures in accordance with all relevant legislation in every environment during the flight duty period. | |
| 5) | Safety assessment in aviation enterprises and environments, to eliminate the hazards / control by producing solutions to the electronic media in the necessary departments, the supervisor can report. | |
| 6) | Know the first aid applications, define the situation and provide the necessary assistance by using appropriate intervention methods. | |
| 7) | Explain occupational emergency operations at theory and application level and actively manage them. | |
| 8) | The history of Aviation / Civil Aviation can now follow national and international resources on the position of world aviation, its economic importance and the development of aviation. | |
| 9) | Use information and communication technologies in the ability to follow, apply, evaluate and share current professional knowledge with the awareness of lifelong learning. | |
| 10) | Participates in aviation-related projects and activities and evaluates the sectoral importance and location of cabin services. | |
| 11) | Using information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field. | |
| 12) | To have the knowledge of English at European level B1 General level with the ability to communicate effectively with people from different cultures in accordance with the objectives of the institution and customer satisfaction. | |
| 13) | Adopts in-team behavior and work as a team. | |
| 14) | Gains knowledge of quality management, brand, presentation and the ability to represent the brand. | |
| 15) | During the term of the task, efficient, safe, operational and ethical rules in accordance with the task, task management skills gain. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 16 | 16 |
| Study Hours Out of Class | 15 | 15 |
| Presentations / Seminar | 15 | 15 |
| Homework Assignments | 16 | 16 |
| Quizzes | 3 | 3 |
| Midterms | 1 | 2 |
| Final | 2 | 2 |
| Total Workload | 117 | |