Justice Preview
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code:

UNI052

Course Name:

Media Management

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. MİHALİS KUYUCU

Course Lecturer(s):

Assoc.Prof.Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content:	The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept of media company
2)	The main key players in media industry
3)	The functions of media industry
4)	The market structures/types in media industry
5)	Classifying media companies according to their structures
6)	The concept of "life cycle" in media industry and application
7)	SWOT in Media İndustry
8)	Feasibility in media industry
9)	Marketing in Media - Part I
10)	Marketing Applications in Media Part II
11)	The economic structure of media environment and industry.
12)	Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13)	The relation of Rating and Advertising in media industry
14)	A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks:	The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References:	Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2) Has knowledge about the main differences and consequences of private law and public law.
3) Learns the analytical thinking method and has the ability to compare and use legal concepts.
4) Gains the ability to use theoretical knowledge in practical application through case studies.
5) Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6) Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7) Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8) To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9) Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10) Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11) It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12) Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13) Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14) He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15) He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Has the ability to understand, comprehend and use what he / she reads as the basic legal concepts.
2)	Has knowledge about the main differences and consequences of private law and public law.
3)	Learns the analytical thinking method and has the ability to compare and use legal concepts.
4)	Gains the ability to use theoretical knowledge in practical application through case studies.
5)	Comprehensive knowledge of the structure and functioning of the judiciary can be done in order to determine the authorities in which legal problems can be solved.
6)	Has the ability to access and use the information sources of the law effectively and has the ability of self-improvement in the vocational field by adapting to the changes.
7)	Have comprehensive knowledge and skills about information technologies required by judicial mechanism.
8)	To be able to have knowledge about the structure, duties and functioning of the state organization and follow the necessary legislation.
9)	Have comprehensive knowledge about the individual's rights and obligations arising from the domestic law as well as the international law and is capable of reflecting this knowledge to the practical application.
10)	Express the legal knowledge effectively both in written and oral form in accordance with the requirements of the profession.
11)	It uses information and communication technologies together with computer software at the basic level of at least European Computer use license required by the field.
12)	Has knowledge about pen legislation and can use forensic correspondence by using a quick keyboard.
13)	Have knowledge about the specific rules and professional ethics of the professions in the field of law and have the competence to apply them to his / her profession.
14)	He / She assimilates the structure and rules of the Turkish language and is competent to apply this knowledge to the accepted standards of legal texts.
15)	He / she follows developments in his / her field and communicates with his / her colleagues at the A2 level in terms of European Language Portfolio criterion according to education level.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	16
Study Hours Out of Class	15	15
Presentations / Seminar	15	15
Homework Assignments	16	16
Quizzes	3	3
Midterms	1	2
Final	2	2
Total Workload		117