UNI052 Media ManagementIstinye UniversityDegree Programs PsychologyGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Psychology

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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI052
Course Name: Media Management
Semester: Spring
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Doç. Dr. MİHALİS KUYUCU
Course Lecturer(s): Assoc.Prof.Mihalis Kuyucu
Course Assistants:

Course Objective and Content

Course Objectives: To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content: The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week Subject Related Preparation
1) Concept of media company
2) The main key players in media industry
3) The functions of media industry
4) The market structures/types in media industry
5) Classifying media companies according to their structures
6) The concept of "life cycle" in media industry and application
7) SWOT in Media İndustry
8) Feasibility in media industry
9) Marketing in Media - Part I
10) Marketing Applications in Media Part II
11) The economic structure of media environment and industry.
12) Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13) The relation of Rating and Advertising in media industry
14) A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks: The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References: Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) Have the theoretical knowledge in major sub areas of psychology.
2) Apply psychological consepts and theories in a variety of applied settings
3) Identify and explain the cognitive, emotional and behavioral processes of human.
4) Evaluate evidence and assumptions in a scientific and critical view.
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6) Develop and utilize measurement tools for psychological phenomena.
7) Have the skills and abilities to follow advances in psyhology and other related sciences.
8) Have the skills and abilities to work effectively on individual and group based.
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10) Behave in accordance to the professional code of ethics applied to psychology.
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12) Have enhanced awareness of universal values as well as human and animal rights.
13) Master a foreign language at least B1 level of European Language Portfolio.
14) Master the computer softwares within information and communication technologies at least European computer driving licence.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Have the theoretical knowledge in major sub areas of psychology.
2) Apply psychological consepts and theories in a variety of applied settings
3) Identify and explain the cognitive, emotional and behavioral processes of human.
4) Evaluate evidence and assumptions in a scientific and critical view.
5) Collect and analyze the research data and report the findings in accordance to ethical publication rules.
6) Develop and utilize measurement tools for psychological phenomena.
7) Have the skills and abilities to follow advances in psyhology and other related sciences.
8) Have the skills and abilities to work effectively on individual and group based.
9) Have the skills and abilities to communicate in a clear and effective manner in national and international settings.
10) Behave in accordance to the professional code of ethics applied to psychology.
11) Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities.
12) Have enhanced awareness of universal values as well as human and animal rights.
13) Master a foreign language at least B1 level of European Language Portfolio.
14) Master the computer softwares within information and communication technologies at least European computer driving licence.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Application 16 16
Study Hours Out of Class 15 15
Presentations / Seminar 15 15
Homework Assignments 16 16
Quizzes 3 3
Midterms 1 2
Final 2 2
Total Workload 117