Management Information Systems | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI052 | ||||
Course Name: | Media Management | ||||
Semester: |
Fall Spring |
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Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
Course Content: | The topics and that are related to media management. |
The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
Week | Subject | Related Preparation |
1) | Concept of media company | |
2) | The main key players in media industry | |
3) | The functions of media industry | |
4) | The market structures/types in media industry | |
5) | Classifying media companies according to their structures | |
6) | The concept of "life cycle" in media industry and application | |
7) | SWOT in Media İndustry | |
8) | Feasibility in media industry | |
9) | Marketing in Media - Part I | |
10) | Marketing Applications in Media Part II | |
11) | The economic structure of media environment and industry. | |
12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
13) | The relation of Rating and Advertising in media industry | |
14) | A general overview of the economic structure and ownership status of Turkish media industry |
Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | |||||||||||||
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | |||||||||||||
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | |||||||||||||
3) Uses different information technologies and systems for understanding and solving various business problems. | |||||||||||||
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | |||||||||||||
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | |||||||||||||
6) Gains technical and managerial contributions to IT projects and takes responsibility. | |||||||||||||
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | |||||||||||||
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | |||||||||||||
9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | |||||||||||||
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | |||||||||||||
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | |||||||||||||
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | |||||||||||||
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering. | 3 |
2) | Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming. | 3 |
3) | Uses different information technologies and systems for understanding and solving various business problems. | 3 |
4) | Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods. | 3 |
5) | Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database. | 3 |
6) | Gains technical and managerial contributions to IT projects and takes responsibility. | 3 |
7) | Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively. | 3 |
8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
10) | Has universal ethical values, social responsibility awareness and sufficient legal knowledge. | 3 |
11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
13) | It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 16 | 16 |
Study Hours Out of Class | 15 | 15 |
Presentations / Seminar | 15 | 15 |
Homework Assignments | 16 | 16 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 2 | 2 |
Total Workload | 117 |