Health Administration Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI052

Course Name:

Media Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Turkish

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. MİHALİS KUYUCU

Course Lecturer(s):

Assoc.Prof.Mihalis Kuyucu

Course Assistants:

Course Objective and Content

Course Objectives:	To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content:	The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week	Subject	Related Preparation
1)	Concept of media company
2)	The main key players in media industry
3)	The functions of media industry
4)	The market structures/types in media industry
5)	Classifying media companies according to their structures
6)	The concept of "life cycle" in media industry and application
7)	SWOT in Media İndustry
8)	Feasibility in media industry
9)	Marketing in Media - Part I
10)	Marketing Applications in Media Part II
11)	The economic structure of media environment and industry.
12)	Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13)	The relation of Rating and Advertising in media industry
14)	A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks:	The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References:	Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) The undergraduate degree in Health Management has theoretical and factual features.
2) Ability to detect, define, interpret, formulate and solve problems in the field of Health Management; ability to select and apply appropriate analysis and decision-making approaches for this purpose.
3) Has the ability to transfer and apply the knowledge acquired in the field of Health Management to all stakeholders.
4) Fulfills responsibilities in scientific research in the field of Health Management, independently or in teams.
5) He/she constantly renews and develops the knowledge and skills he/she has acquired in the field of Health Management with the principle of lifelong learning.
6) As a Health Manager, he/she can establish effective communication and social interactions with national and international stakeholders by using information and communication technologies and foreign language skills.
7) Fulfills individual and social responsibilities by observing sustainable development goals, in light of professional ethics and universal values, with the legal and regulatory knowledge acquired in the field of health management.
8) It has the capacity to continuously develop and renew 21st century skill competencies.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	The undergraduate degree in Health Management has theoretical and factual features.
2)	Ability to detect, define, interpret, formulate and solve problems in the field of Health Management; ability to select and apply appropriate analysis and decision-making approaches for this purpose.
3)	Has the ability to transfer and apply the knowledge acquired in the field of Health Management to all stakeholders.
4)	Fulfills responsibilities in scientific research in the field of Health Management, independently or in teams.
5)	He/she constantly renews and develops the knowledge and skills he/she has acquired in the field of Health Management with the principle of lifelong learning.
6)	As a Health Manager, he/she can establish effective communication and social interactions with national and international stakeholders by using information and communication technologies and foreign language skills.
7)	Fulfills individual and social responsibilities by observing sustainable development goals, in light of professional ethics and universal values, with the legal and regulatory knowledge acquired in the field of health management.
8)	It has the capacity to continuously develop and renew 21st century skill competencies.

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Attendance	1	% 20
Homework Assignments	2	% 10
Midterms	1	% 30
Final	1	% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	16	48
Application	16	16
Study Hours Out of Class	15	15
Presentations / Seminar	15	15
Homework Assignments	16	16
Quizzes	3	3
Midterms	1	2
Final	2	2
Total Workload		117