Interior Architecture and Environmental Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: UNI052
Course Name: Media Management
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Doç. Dr. MİHALİS KUYUCU
Course Lecturer(s): Assoc.Prof.Mihalis Kuyucu
Course Assistants:

Course Objective and Content

Course Objectives: To apply the science of Management to Media Industry and to give general industrial information about Media
Course Content: The topics and that are related to media management.

Learning Outcomes

The students who have succeeded in this course;
1) To have a general information and idea about how media industry works
2) To learn how management is applied to media field.
3) To present information about how media industry works in the field

Course Flow Plan

Week Subject Related Preparation
1) Concept of media company
2) The main key players in media industry
3) The functions of media industry
4) The market structures/types in media industry
5) Classifying media companies according to their structures
6) The concept of "life cycle" in media industry and application
7) SWOT in Media İndustry
8) Feasibility in media industry
9) Marketing in Media - Part I
10) Marketing Applications in Media Part II
11) The economic structure of media environment and industry.
12) Media ownership and Cross Ownership and today's media environment analysis in terms of ownership
13) The relation of Rating and Advertising in media industry
14) A general overview of the economic structure and ownership status of Turkish media industry

Sources

Course Notes / Textbooks: The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added.
References: Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir.

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

Program Outcomes
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2) Acquiring universal knowledge in the fields within the discipline of interior architecture.
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5) Evaluating the concept of space design through different disciplines.
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11) To be able to understand problems related to construction, design, application and engineering.
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) Continuously following up-to-date publications and developments related to the profession of Interior Architecture and shaping the design process in line with the theoretical and practical knowledge in the field of architecture and art.
2) Acquiring universal knowledge in the fields within the discipline of interior architecture.
3) To have the right professional communication skills in professional life by using all the inputs and conditions related to Interior Architecture profession and to have mastered the methods of interior architecture representation and professional terminology.
4) Focusing on the various functions within the whole interior design design and handling the pieces of space as a whole.
5) Evaluating the concept of space design through different disciplines.
6) To be able to make contemporary designs suitable for the person by relating the relationship between human-space-scale concepts with the needs of the people.
7) Ability to use all presentation and expression techniques with the necessary knowledge of fine arts in order to express the design process correctly.
8) To be able to manage the process that goes from design to application by showing the details related to the application after the interior architecture has matured in the design stage.
9) Project and construction site management and applications, employee health, environmental and occupational safety awareness, professional standards and business law.
10) To be able to choose the right materials and application methods with sufficient and up-to-date information about building materials and their applications.
11) To be able to understand problems related to construction, design, application and engineering.
12) To be able to make original interior design by combining aesthetic, technical and functional conditions, and to continuously develop the professional knowledge and skills.
13) According to a foreign language education level, in terms of European Language Portfolio criteria; at least B1; use at general level.
14) Use computer software and information and communication technologies at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 20
Homework Assignments 2 % 10
Midterms 1 % 30
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 16 48
Application 16 16
Study Hours Out of Class 15 15
Presentations / Seminar 15 15
Homework Assignments 16 16
Quizzes 3 3
Midterms 1 2
Final 2 2
Total Workload 117