| Speech and Language Therapy | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI052 | ||||
| Course Name: | Media Management | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
| Course Content: | The topics and that are related to media management. |
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The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
| Week | Subject | Related Preparation |
| 1) | Concept of media company | |
| 2) | The main key players in media industry | |
| 3) | The functions of media industry | |
| 4) | The market structures/types in media industry | |
| 5) | Classifying media companies according to their structures | |
| 6) | The concept of "life cycle" in media industry and application | |
| 7) | SWOT in Media İndustry | |
| 8) | Feasibility in media industry | |
| 9) | Marketing in Media - Part I | |
| 10) | Marketing Applications in Media Part II | |
| 11) | The economic structure of media environment and industry. | |
| 12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
| 13) | The relation of Rating and Advertising in media industry | |
| 14) | A general overview of the economic structure and ownership status of Turkish media industry |
| Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
| References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
| Course Learning Outcomes | 1 |
2 |
3 |
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| Program Outcomes | |||||||||||||||
| 1) Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |||||||||||||||
| 1) -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |||||||||||||||
| 2) Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |||||||||||||||
| 3) Comprehends the methods related to the production of scientific knowledge. | |||||||||||||||
| 4) To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |||||||||||||||
| 5) Applies the principles of professional development and learning, communication and social skills in the fields of work. | |||||||||||||||
| 6) Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |||||||||||||||
| 7) To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |||||||||||||||
| 8) Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |||||||||||||||
| 9) Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |||||||||||||||
| 10) It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |||||||||||||||
| 11) Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |||||||||||||||
| 12) Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |||||||||||||||
| 13) Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |||||||||||||||
| 14) It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Prepare and implement therapy programs to prevent, evaluate, diagnose and diagnose language and speech disorders by using original theoretical and practical knowledge and equipments acquired in the field. Change or terminate the process and application where necessary. | |
| 1) | -To be able to use advanced theoretical and applied knowledge gained in the field. -To be able to interpret and evaluate data, to define and analyze problems, to develop solutions based on research and evidence, using the advanced knowledge and skills acquired in the field. - To be able to inform the relevant people and institutions on the issues related to the field; to be able to convey their thoughts and suggestions for solutions to problems verbally and in writing. - Being able to carry out an advanced study in the field independently. | |
| 2) | Have the knowledge of teaching programs, teaching strategies, methods and techniques related to language and speech therapy. | |
| 3) | Comprehends the methods related to the production of scientific knowledge. | |
| 4) | To apply the historical development of the profession and the acquired knowledge and skills in the field of language and speech disorders according to the principles of professional ethics. | |
| 5) | Applies the principles of professional development and learning, communication and social skills in the fields of work. | |
| 6) | Use the acquired knowledge, skills and problem solving skills in the field of language and speech therapy as interdiscipliner, multidisciplinary and transdisciplinary. | |
| 7) | To be able to conceptualize the events and phenomena related to language and speech therapy; examine with scientific methods and techniques; interpret the data, evaluate, identify problems, analyze, develop solutions based on evidence and research. | |
| 8) | Participates in all stages of research and project applications by using technological tools and materials in the field of language and speech therapy. | |
| 9) | Using the English at a general level of European Language Portfolio B1, he follows the scientific sources in his field and communicates with his colleagues. | |
| 10) | It integrates the knowledge of language and speech disorders with its own applications, and realizes it and shares it with professional staff. | |
| 11) | Uses information technologies and course materials individually or in group by taking responsibility in teaching-learning process effectively, producing solutions and gaining habit of life-long research and learning. | |
| 12) | Access to current information by using scientific sources, legal regulations and related information technologies. Makes theoretical and / or practical research, takes part as a researcher in projects in his / her field, presents his / her findings orally and in writing in national and / or international meetings and / or publish them. | |
| 13) | Evaluates and analyzes the nature, source, limits, accuracy, reliability and validity of knowledge by using research methods and techniques to reach scientific knowledge, develops and interprets solutions based on evidence. | |
| 14) | It considers and respects individual differences, cultural beliefs, customs and traditions, and their daily activity, role and participation effects. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Homework Assignments | 2 | % 10 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 16 | 48 |
| Application | 16 | 16 |
| Study Hours Out of Class | 15 | 15 |
| Presentations / Seminar | 15 | 15 |
| Homework Assignments | 16 | 16 |
| Quizzes | 3 | 3 |
| Midterms | 1 | 2 |
| Final | 2 | 2 |
| Total Workload | 117 | |