Midwifery | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI052 | ||||
Course Name: | Media Management | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | Turkish | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
Course Assistants: |
Course Objectives: | To apply the science of Management to Media Industry and to give general industrial information about Media |
Course Content: | The topics and that are related to media management. |
The students who have succeeded in this course;
1) To have a general information and idea about how media industry works 2) To learn how management is applied to media field. 3) To present information about how media industry works in the field |
Week | Subject | Related Preparation |
1) | Concept of media company | |
2) | The main key players in media industry | |
3) | The functions of media industry | |
4) | The market structures/types in media industry | |
5) | Classifying media companies according to their structures | |
6) | The concept of "life cycle" in media industry and application | |
7) | SWOT in Media İndustry | |
8) | Feasibility in media industry | |
9) | Marketing in Media - Part I | |
10) | Marketing Applications in Media Part II | |
11) | The economic structure of media environment and industry. | |
12) | Media ownership and Cross Ownership and today's media environment analysis in terms of ownership | |
13) | The relation of Rating and Advertising in media industry | |
14) | A general overview of the economic structure and ownership status of Turkish media industry |
Course Notes / Textbooks: | The lecturer will give his own sources collected from different sources and the experience of the lecturer media manager activities will be added. |
References: | Öğretim üyesi kendi kaynaklarından oluşan bir seçki hazırlamıştır. Bunlara öğretim görevlisi kendi medya yöneticiliği deneyimlerini de eklemektedir. |
Course Learning Outcomes | 1 |
2 |
3 |
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Program Outcomes | ||||||||||
1) Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development. | ||||||||||
2) Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies. | ||||||||||
3) In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family. | ||||||||||
4) They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages. | ||||||||||
5) Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts. | ||||||||||
6) To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject. | ||||||||||
7) It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages. | ||||||||||
8) Performs midwifery practices in line with evidence-based care principles. | ||||||||||
9) It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member. | ||||||||||
10) It acts in accordance with the ethical principles and values of midwifery profession. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Using the concepts and theories that constitute the basis of care, they know and plan appropriate initiatives in health protection and development. | 3 |
2) | Uses the basic scientific knowledge about health, social and behavioral sciences in midwifery practices through information and communication technologies. | 3 |
3) | In the period between the formation of the pregnancy and the birth, it can give the qualified care which is in need of normal / risk pregnant and his / her family. | 3 |
4) | They can meet the care needs of the pregnant woman and her family during labor and can carry out qualified care and appropriate procedures specific to normal birth stages. | 3 |
5) | Can meet the care needs of normal / risky woman, newborn and family at the postpartum period and make appropriate attempts. | 3 |
6) | To be able to define common gynecological problems in women and to plan and implement necessary care and interventions and to do health education on this subject. | 3 |
7) | It can provide health education and counseling services for women's reproductive health, women of all walks of life and all ages. | 3 |
8) | Performs midwifery practices in line with evidence-based care principles. | 3 |
9) | It establishes positive communication / cooperation with the team in health related practices and can work as an effective team member. | 2 |
10) | It acts in accordance with the ethical principles and values of midwifery profession. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 20 |
Homework Assignments | 2 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 16 | 16 |
Study Hours Out of Class | 15 | 15 |
Presentations / Seminar | 15 | 15 |
Homework Assignments | 16 | 16 |
Quizzes | 3 | 3 |
Midterms | 1 | 2 |
Final | 2 | 2 |
Total Workload | 117 |