| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI034 | ||||
| Course Name: | Management Skills | ||||
| Semester: | Spring | ||||
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| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
| Course Lecturer(s): | Dr. Öğr. Üy. Yasemin Torun | ||||
| Course Assistants: |
| Course Objectives: | s to introduce the participants to the basic concepts of business and the sub-systems of the business, such as marketing, production, accounting, finance, R&D, public relations functions, and to teach them about leadership management knowledge and skills within the framework of modern management approaches. The ”Management Skills“ course, in which students are taught the necessary skills and practices in order to take successful steps in the process of change and teach good results, focuses on the employee-manager relationship in the changing business world. |
| Course Content: | This course is encompasses basic management/management skills, decision making and problem solving, groups & teams and management, motivation and motivation management, delegation, leadership approaches, leadership and managerial identity. |
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The students who have succeeded in this course;
1) Explains the relationship between manager and related concepts. 2) Understand and link the evolutionary process of manager and leadership theories. 3) Interpret the effects of the manager inside and outside the business. 4) Understands the manager's decision-making process and employee relations. 5) Explains the changing roles of the manager. 6) Understands the causes of conflicts in the workplace and knows conflict management strategies. 7) Applies the principles of time management. 8) Knows the value of communication at workplace |
| Week | Subject | Related Preparation |
| 1) | Basic Concepts, Factors of Production, Relationship of Business Science with Other Branches, Types of Business | |
| 2) | Objectives of the Business, Environment of the Business, Classification and Establishment of Businesses | |
| 3) | Economic Systems in which Businesses Operate, Competition, Metrics Showing the Performance of Businesses (capacity, break-even analysis, efficiency) | |
| 4) | Business Ethics and Social Responsibility | |
| 5) | Business Functions: Historical development of management (Classical, Neoclassical, Modern approaches) | |
| 6) | Business Functions: Functions of Management 1 (Planning, Decision Making) | |
| 7) | Business Functions: Functions of Management2 (Organizing, Coordinating, Controlling) | |
| 8) | Midterm Exam | |
| 9) | Business Functions: Marketing | |
| 10) | Business Functions: Production / Logistics | |
| 11) | Business Functions: Human Resources | |
| 12) | Business Functions: Accounting / Finance | |
| 13) | Business Functions: Public Relations / R&D | |
| 14) | New Trends in Business Life | |
| 15) | Final Sınavı |
| Course Notes / Textbooks: | Koçel, Tamer. İşletme Yöneticiliği, (2018). 17.Baskı, İstanbul: Beta yayınları Ataman, Göksel. İşletme Yönetimi: Temel Kavramlar & Yeni Yaklaşımlar, (2009). 3. Baskı, İstanbul: Türkmen Kitabevi |
| References: | Ders Notları Lecturer's handouts |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Midterms | 1 | % 40 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 56 |
| Study Hours Out of Class | 5 | 5 |
| Presentations / Seminar | 1 | 6 |
| Project | 4 | 12 |
| Midterms | 4 | 18 |
| Final | 3 | 20 |
| Total Workload | 117 | |