Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI025

Course Name:

Fundamentals of Entrepreneurship

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Öğr. Gör. ÖZLEM NUR BESLER

Course Lecturer(s):

Öğr. Gör. ÖZLEM NUR BESLER

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course is to enable students to have knowledge about the characteristics that can be established in their business, and to enable them to acquire the necessary equipment in order to develop them.

Course Content:

Entrepreneurs are in the focus of the course. In this context, the nature of the environment in which an entrepreneur operates and the characteristics of an entrepreneur manager are covered. This course will focus on the conceptual framework of entrepreneurship, priority areas, basic functions, financing, process, culture, local and international context of entrepreneurship. Students will be able to identify and develop the entrepreneurship features that exist in this course.

Learning Outcomes

The students who have succeeded in this course;
1) 1. Students will be able to question the entrepreneurial features. It allows you to compare the activities described in relation to the types of entrepreneurship.
2) 2. Develop their own entrepreneurship skills by evaluating the entrepreneurial characteristics in successful entrepreneurship stories.
3) 3. By learning the obstacles and incentives in entrepreneurship, students compare opportunities related to the appropriate sector.
4) 4. Based on examples of successful entrepreneurship, he constructs his career plan as an entrepreneur.

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic Concepts of Economics, the Concept of Entrepreneurship and Development
2)	Entrepreneurship Culture
3)	Entrepreneurship and Ethics
4)	Priority Areas of Entrepreneurship
5)	Innovation Management
6)	Competition Analysis in Entrepreneurship
7)	Strategic Cooperation In Entrepreneurship
9)	Basic Functions Of Enterprises
10)	Marketing Management In Entrepreneurship
11)	The Financing Of Entrepreneurship
12)	Entrepreneurship and Innovation in Public Administration
13)	Social Entrepreneurship Against Commercial Entrepreneurship in Solving Social Problems
14)	Entrepreneurship Globalization Relationship

Sources

Course Notes / Textbooks:	Kahraman Çatı, Girişimcilik ve İnovasyon Yönetimi, Ankara: Nobel Akademik Yayıncılık; 1.Baskı, 2016.
References:	Hasan Altın, Emine Başar, Vural Doğan. Meslek Yüksekokulları İçin Girişimcilik, Ankara: Nobel Yayın Dağıtım, 2017.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2	3		70
Study Hours Out of Class	14	0	2		28
Midterms	1	8	1		9
Final	1	17	1		18
Total Workload					125