Oral and Dental Health
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code: UNI023
Course Name: Media Literacy
Semester: Fall
Course Credits:
ECTS
5
Language of instruction:
Course Condition:
Does the Course Require Work Experience?: No
Type of course: University Elective
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Dr. Öğr. Üy. OYA HACER ADIGÜZEL
Course Lecturer(s): Dr. Şükran Pakkan
Course Assistants:

Course Objective and Content

Course Objectives: 1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
Course Content: With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) . Have knowledge about the functioning of media, the basic concepts and effects of news and messages.
2) Learn to understand and analyze the language of media correctly.
3) Learns the production processes of the contents prepared in the media and can read critically.
4) Instead of passively absorbing the media messages, he sees what is being actively absorbed into him and becomes difficult to persuade.
5) Becomes an active reader, can produce alternative media content.

Course Flow Plan

Week Subject Related Preparation
1) Literacy and Information Literacy - Basic Definitions and Concepts
2) Media General status- History, Development Process, Current Situation in the World and Turkey
3) The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry
4) Media Message Types and Their Effects
5) Information and News: Agenda Setting, Propaganda, Manipulation
6) Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background
7) Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan
8) Critical reading concept - critical viewership
8) Critical reading concept - critical viewership
9) Midterm Exam
10) Consumer culture and media: Stereotyping in the media
11) Female and male roles in the media
12) Female and male roles in the media
13) New Media and Digital Critical literacy
14) The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion

Sources

Course Notes / Textbooks: İletişimin ABC'si- Ünsal Oskay,
İletişim Araştırma ve Kuramları Prof. Dr. Şermin Tekinalp,
Temel Gazetecilik Prof. Dr. Oya Tokgöz,
Medya Okuryazarlığı El Kitabı-Kemal İnal
References: Temel Gazetecilik Prof. Dr. Oya Tokgöz,
Medya Okuryazarlığı El Kitabı-Kemal İnal

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

Program Outcomes
1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health.
2) He/ She knows and applies the ethical principles and rules in the field.
3) He/ She participate in sterilization and disinfection studies.
4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions.
5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level.
6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning.
7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects.
8) He/ She communicates effectively,
9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field.
11) He/ She contributes to social, scientific, cultural and ethical values ​​in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field.
12) He/ She behaves and participates in the quality management and processes.
13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety.
14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning.
15) His/ Her appearance, attitude, attitude and behavior make it an example for society.
16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) He/ She has a basic level of theoretical and practical knowledge about oral and dental health.
2) He/ She knows and applies the ethical principles and rules in the field.
3) He/ She participate in sterilization and disinfection studies.
4) He/ She carries out the assigned task independently by using its basic knowledge about oral and dental health field and when it encounters an unpredictable situation, he/she takes responsibility and develops solutions.
5) He/ She has the awareness of lifelong learning and directs his/her education to an advanced level of education in the same field or to a profession at the same level.
6) He/ She evaluates the basic knowledge and skills acquired in the field of Oral and Dental Health with a critical approach; determine learning needs and direct their learning.
7) He/ She is sensitive to the events on the agenda of the community and the world about Oral and Dental Health and follows the developments, informs the related persons and institutions by using the basic knowledge and skills in these subjects.
8) He/ She communicates effectively,
9) He/ She follows information in the field by using a foreign language at least at the level of European Language Portfolio A2 General Level.
10) He/ She use computer software and information and communication technologies at the basic level of European Computer Driving License required by the field.
11) He/ She contributes to social, scientific, cultural and ethical values ​​in the stages of collecting, interpreting, applying and announcing the data related to Oral and Dental Health field.
12) He/ She behaves and participates in the quality management and processes.
13) He/ She has enough awareness about individual and public health, environmental protection and occupational safety.
14) He/ She develops himself/ herself by following the developments in science and technology related to his field with the awareness of the necessity of lifelong learning.
15) His/ Her appearance, attitude, attitude and behavior make it an example for society.
16) Has basic theoretical and applied knowledge about Oral and Dental Health. Knows the ethical principles and rules of oral and dental health.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Homework Assignments 1 % 15
Project 1 % 10
Midterms 1 % 25
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Workload
Course Hours 14 42
Study Hours Out of Class 14 14
Homework Assignments 14 14
Midterms 14 22
Final 14 26
Total Workload 118