Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
Week |
Subject |
Related Preparation |
1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
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2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
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3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
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4) |
Media Message Types and Their Effects |
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5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
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6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
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7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
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8) |
Critical reading concept - critical viewership |
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8) |
Critical reading concept - critical viewership |
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9) |
Midterm Exam |
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10) |
Consumer culture and media: Stereotyping in the media |
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11) |
Female and male roles in the media |
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12) |
Female and male roles in the media |
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13) |
New Media and Digital Critical literacy |
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14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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Program Outcomes |
Level of Contribution |
1) |
Has a basic level of theoretical and practical knowledge about the field of Medical Imaging Techniques. |
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2) |
Apply radiation safety and radiation protection rules. It takes necessary measures to protect itself and the patient from the harmful effects of radiation. |
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3) |
Knows the infrastructure of medical imaging devices, daily maintenance and controls of the devices. |
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4) |
Has knowledge about occupational health and safety. |
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5) |
In order to solve unforeseen complex problems encountered in the applications related to the field, it takes part in the team and acts in accordance with the quality management and processes and takes individual responsibility when necessary. |
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6) |
Communicates effectively with colleagues, patients, relatives, physicians and other health professionals. |
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7) |
Knows radiological anatomy at basic level. Recognize the anatomical structures displayed. |
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8) |
Know medical and radiological terms, uses effectively. |
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9) |
Has the ability to communicate and work effectively with different medical sciences. |
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10) |
Adopts the principle of lifelong learning and follows and learns the technological developments in the field. |
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11) |
Follows the information in his / her field and communicates with his / her colleagues by using a foreign language at least at a level of European Language Portfolio A2 General Level. |
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12) |
Uses information and communication technologies with computer software at least at the basic level of European Computer Driving License required by the field. |
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13) |
Has knowledge about ethical principles and rules in the field. |
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