Course Introduction and Application Information

Course Code:

UNI023

Course Name:

Media Literacy

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Array

TR-NQF-HE:Array. Master`s Degree

QF-EHEA:Array

EQF-LLL:Array. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Dr. Öğr. Üy. OYA HACER ADIGÜZEL

Course Lecturer(s):

Dr. Şükran Pakkan

Course Assistants:

Course Objective and Content

Course Objectives:

1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.

Course Content:

With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey.

Learning Outcomes

The students who have succeeded in this course;
1) . Have knowledge about the functioning of media, the basic concepts and effects of news and messages.
2) Learn to understand and analyze the language of media correctly.
3) Learns the production processes of the contents prepared in the media and can read critically.
4) Instead of passively absorbing the media messages, he sees what is being actively absorbed into him and becomes difficult to persuade.
5) Becomes an active reader, can produce alternative media content.

Course Flow Plan

Week	Subject	Related Preparation
1)	Media and Communication
2)	Media Education and Media Studies
3)	Basic Concepts, Literacy, Media Literacy
4)	Overview of Media Literacy
5)	Approaches to Media Literacy
6)	Principles of Media Literacy Education
7)	Models of Media Literacy
8)	Midterm Exam
9)	A Critical Approach to the Media
10)	Active Audience & Theories and Approaches
11)	Media Literacy Education and Practices Around the World
12)	Media Literacy Education and Practices in Turkey
13)	Digital Rights and Responsibilities

Sources

Course Notes / Textbooks:	İletişimin ABC'si- Ünsal Oskay, İletişim Araştırma ve Kuramları Prof. Dr. Şermin Tekinalp, Temel Gazetecilik Prof. Dr. Oya Tokgöz, Medya Okuryazarlığı El Kitabı-Kemal İnal
References:	Temel Gazetecilik Prof. Dr. Oya Tokgöz, Medya Okuryazarlığı El Kitabı-Kemal İnal

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Değerlendirme Yöntemleri ve Kriterleri	Number of Activities	Level of Contribution
Homework Assignments	1	% 15
Project	1	% 10
Midterms	1	% 25
Final	1	% 50
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3		56
Homework Assignments	1	1	1	14	16
Midterms	2	1	1	14	32
Final	1	5	2	14	21
Total Workload					125