| Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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| Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
| Week |
Subject |
Related Preparation |
| 1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
|
| 2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
|
| 3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
|
| 4) |
Media Message Types and Their Effects |
|
| 5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
|
| 6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
|
| 7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
|
| 8) |
Critical reading concept - critical viewership |
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| 8) |
Critical reading concept - critical viewership |
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| 9) |
Midterm Exam |
|
| 10) |
Consumer culture and media: Stereotyping in the media |
|
| 11) |
Female and male roles in the media |
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| 12) |
Female and male roles in the media |
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| 13) |
New Media and Digital Critical literacy |
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| 14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Possess all the expertise and skills related to foreign trade required for business life. |
|
| 2) |
Knows the legislation regarding foreign trade. |
|
| 3) |
Knows the necessary information and documents regarding foreign trade. |
|
| 4) |
Effectively recognizes, collects and uses the data required to solve well-defined problems in this field; uses the theoretical knowledge and intellectual skills required for practice. |
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| 5) |
Acts in accordance with professional ethical principles in relations with stakeholders. |
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| 6) |
Continues to learn about his profession independently and turns what he has learned into practice. |
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| 7) |
Has sufficient knowledge of foreign languages in the professional field. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
