Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
Week |
Subject |
Related Preparation |
1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
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2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
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3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
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4) |
Media Message Types and Their Effects |
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5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
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6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
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7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
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8) |
Critical reading concept - critical viewership |
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8) |
Critical reading concept - critical viewership |
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9) |
Midterm Exam |
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10) |
Consumer culture and media: Stereotyping in the media |
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11) |
Female and male roles in the media |
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12) |
Female and male roles in the media |
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13) |
New Media and Digital Critical literacy |
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14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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Program Outcomes |
Level of Contribution |
1) |
He gains the ability of problem solving and analytical thinking skills. |
1 |
2) |
He learns the fundamentals of computer programming, hardware and software and the basic computer concepts. |
1 |
3) |
He develops algorithms according to the problems, gains the ability to distinguish the appropriate ones from the fundamental algorithms for the problem. |
1 |
4) |
He understands object-oriented programming concept and web programming. |
2 |
5) |
He learns radix systems, fundamental electronics and computer hardware knowledge. |
2 |
6) |
He gains mobile programming skills and develops applications for mobile platforms. |
2 |
7) |
He designs and codes databases. |
2 |
8) |
He learns to program and use computer networks, open source operating systems. |
2 |
9) |
He uses the English language effectively. |
1 |
10) |
He learns to use appropriate data structures according to programming requirements. |
1 |
11) |
He develops software individually or as a team. |
2 |
12) |
He follows developments in the field, high technology tools / applications. |
2 |
13) |
He gains awareness of professional and ethical responsibility and has an awareness of professional ethics. |
2 |