Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI023 | ||||
Course Name: | Media Literacy | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | |||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||
Course Coordinator: | Dr. Öğr. Üy. OYA HACER ADIGÜZEL | ||||
Course Lecturer(s): | Dr. Şükran Pakkan | ||||
Course Assistants: |
Course Objectives: | 1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience, 2- Understanding the effects of media on societies, readers and listeners 3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.), 4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media. |
Course Content: | With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
The students who have succeeded in this course;
1) . Have knowledge about the functioning of media, the basic concepts and effects of news and messages. 2) Learn to understand and analyze the language of media correctly. 3) Learns the production processes of the contents prepared in the media and can read critically. 4) Instead of passively absorbing the media messages, he sees what is being actively absorbed into him and becomes difficult to persuade. 5) Becomes an active reader, can produce alternative media content. |
Week | Subject | Related Preparation |
1) | Literacy and Information Literacy - Basic Definitions and Concepts | |
2) | Media General status- History, Development Process, Current Situation in the World and Turkey | |
3) | The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry | |
4) | Media Message Types and Their Effects | |
5) | Information and News: Agenda Setting, Propaganda, Manipulation | |
6) | Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background | |
7) | Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan | |
8) | Critical reading concept - critical viewership | |
8) | Critical reading concept - critical viewership | |
9) | Midterm Exam | |
10) | Consumer culture and media: Stereotyping in the media | |
11) | Female and male roles in the media | |
12) | Female and male roles in the media | |
13) | New Media and Digital Critical literacy | |
14) | The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
Course Notes / Textbooks: | İletişimin ABC'si- Ünsal Oskay, İletişim Araştırma ve Kuramları Prof. Dr. Şermin Tekinalp, Temel Gazetecilik Prof. Dr. Oya Tokgöz, Medya Okuryazarlığı El Kitabı-Kemal İnal |
References: | Temel Gazetecilik Prof. Dr. Oya Tokgöz, Medya Okuryazarlığı El Kitabı-Kemal İnal |
Course Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||||
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
7) They use written and verbal communication skills effectively. | |||||||||||||||
8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
9) They have management skills. | |||||||||||||||
10) They use research capability effectively. | |||||||||||||||
11) They have an ethical business understanding and social responsibility. | |||||||||||||||
12) They have capable of analytical thinking and problem solving. | |||||||||||||||
13) They have teamwork skills. | |||||||||||||||
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
6) | They combine different communication areas in a holistic and strategic way. | |
7) | They use written and verbal communication skills effectively. | |
8) | They develop and implement strategies by thinking creatively and critically. | |
9) | They have management skills. | |
10) | They use research capability effectively. | |
11) | They have an ethical business understanding and social responsibility. | |
12) | They have capable of analytical thinking and problem solving. | |
13) | They have teamwork skills. | |
14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 1 | % 15 |
Project | 1 | % 10 |
Midterms | 1 | % 25 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 14 | 14 |
Homework Assignments | 14 | 14 |
Midterms | 14 | 22 |
Final | 14 | 26 |
Total Workload | 118 |