| Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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| Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
| Week |
Subject |
Related Preparation |
| 1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
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| 2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
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| 3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
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| 4) |
Media Message Types and Their Effects |
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| 5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
|
| 6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
|
| 7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
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| 8) |
Critical reading concept - critical viewership |
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| 8) |
Critical reading concept - critical viewership |
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| 9) |
Midterm Exam |
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| 10) |
Consumer culture and media: Stereotyping in the media |
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| 11) |
Female and male roles in the media |
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| 12) |
Female and male roles in the media |
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| 13) |
New Media and Digital Critical literacy |
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| 14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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| |
Program Outcomes |
Level of Contribution |
| 1) |
Have the theoretical knowledge in major sub areas of psychology. |
|
| 2) |
Apply psychological consepts and theories in a variety of applied settings |
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| 3) |
Identify and explain the cognitive, emotional and behavioral processes of human. |
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| 4) |
Evaluate evidence and assumptions in a scientific and critical view. |
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| 5) |
Collect and analyze the research data and report the findings in accordance to ethical publication rules. |
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| 6) |
Develop and utilize measurement tools for psychological phenomena. |
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| 7) |
Have the skills and abilities to follow advances in psyhology and other related sciences. |
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| 8) |
Have the skills and abilities to work effectively on individual and group based. |
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| 9) |
Have the skills and abilities to communicate in a clear and effective manner in national and international settings. |
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| 10) |
Behave in accordance to the professional code of ethics applied to psychology. |
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| 11) |
Be unprejudiced and equal to various identity groups based on such as age, gender, language, race, religion and social class in scientific and professional acitivities. |
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| 12) |
Have enhanced awareness of universal values as well as human and animal rights. |
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| 13) |
Master a foreign language at least B1 level of European Language Portfolio. |
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| 14) |
Master the computer softwares within information and communication technologies at least European computer driving licence. |
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ISTINYE UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
