| Course Objectives: |
1- To examine the impact of mass media and the content offered on the social, cultural and economic life depending on the consumption habits of the target audience,
2- Understanding the effects of media on societies, readers and listeners
3- Propaganda-persuasion techniques and public opinion formation, perceptions, prejudices and stereotypes (stereotypes) to be noticed, to distinguish between reality and fiction (interpretation, opinion, etc.),
4- To teach the ability of critical reading and interpretation-analysis of messages with media literacy in visual, written and auditory media.
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| Course Content: |
With the power of the media, the effect of the mass media on societies, the shaping of the changing and developing mass media in the globalization process according to the new world order and new discourses, the pressures on the media, the influence of the states, the democratization of the media and the censorship mechanisms, freedom of expression, personality rights, information public interest, written and visual media critical reading / viewing in the world and approach to media literacy in Turkey. |
| Week |
Subject |
Related Preparation |
| 1) |
Literacy and Information Literacy - Basic Definitions and Concepts |
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| 2) |
Media General status- History, Development Process, Current Situation in the World and Turkey |
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| 3) |
The Communication Age and Economic-Political and Sociocultural Effects of Media as a Medium of Culture Industry |
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| 4) |
Media Message Types and Their Effects |
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| 5) |
Information and News: Agenda Setting, Propaganda, Manipulation |
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| 6) |
Power of dissemination and deception: Media and perception management, Persuasion, Proof, Background |
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| 7) |
Literacy and Approaches of Bloom, Bandura, Gerbner and McLuhan |
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| 8) |
Critical reading concept - critical viewership |
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| 8) |
Critical reading concept - critical viewership |
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| 9) |
Midterm Exam |
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| 10) |
Consumer culture and media: Stereotyping in the media |
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| 11) |
Female and male roles in the media |
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| 12) |
Female and male roles in the media |
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| 13) |
New Media and Digital Critical literacy |
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| 14) |
The Right to Be Forgotten - Media Literacy Research, Effects of Media Usage, Discussion |
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Program Outcomes |
Level of Contribution |
| 1) |
Knows the basic concepts and terminology, evaluation processes and methodological application principles in the field of physiotherapy and rehabilitation; uses this advanced knowledge in study, research and practice. |
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| 2) |
Makes the necessary assessment, definition and planning for physiotherapy and rehabilitation applications by using the theoretical and applied concepts and principles related to physiotherapy and rehabilitation. |
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| 3) |
Implements the physiotherapy and rehabilitation program systematically and safely within the framework of ethical principles in the light of professional attitudes and skills; terminates or changes as necessary. |
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| 4) |
Takes initiatives to protect and improve public health and welfare; contributes to the production of health strategies and policies suitable for the changing and diversifying needs of the society in the field of physiotherapy and rehabilitation. |
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| 5) |
Organizes physiotherapy and rehabilitation services effectively and adequately, manages the business processes necessary for the continuity and development of the quality and organizational function; generates solutions against problems in line with knowledge and evidence. |
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| 6) |
Keeps records and prepares reports for quality service and research in the field of physiotherapy and rehabilitation; adopts ethical, deontological principles and legal framework in collecting, recording and reporting data. |
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| 7) |
Carries out professional and academic studies independently by using his knowledge; works as a team member and assumes responsibility in effective communication and cooperation with other professional groups working in this field. |
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| 8) |
It adopts the principle of personal development, information literacy and lifelong learning; contributes to quality improvement, training and promotion programs related to the field, and demonstrates its professional behavior at an international level. |
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