Public Relations and Advertising Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI021

Course Name:

Leadership Strategies

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator:

Prof. Dr. FAHRİ ERENEL

Course Lecturer(s):

Assoc.Dr. Fahri Erenel

Course Assistants:

Course Objective and Content

Course Objectives:	Basic concepts of leadership, leadership styles, teories, crisis & leadership, strategic leadership, gender & leadership, entrepreneur leadership, ethical leadership topics will be discussed. Case studies will be analyzed.
Course Content:	Basic concepts of leadership, leadership styles, teories, crisis & leadership, strategic leadership, gender & leadership, entrepreneur leadership, ethical leadership topics will be discussed. Case studies will be analyzed.

Learning Outcomes

The students who have succeeded in this course;
1) Learn the basic concepts of leadership and leadership theories.
2) Know the current leadership styles and characteristics.
3) Understand and analyze the relationship between leader & followers.
4) With the case studies, theoretical knowledge will be gathered.
5) Analyse the ledership examples and evaluate them.

Course Flow Plan

Week	Subject	Related Preparation
1)	Strategic Leadership	Liderlik Çalışmaları, Editör: M. Leyla Yıldız, Beta Basım Yayın,2013
1)	Information About The Lecture On Leadership and Leadership from Different Perspectives	Liderlik Çalışmaları, Editör: M. Leyla Yıldız, Beta Basım Yayın,2013
2)	On Leadership and Leadership from Different Perspectives Bad leaders, Poor Leaders	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
3)	Leadership Theories and Leadership Stories	Liderlik Kuramlar ve Yeni Bakış Açıları, Hakan Vahit Erkutlu, Efil efil Yayınevi,2014
4)	Leadership, Change and Innovation	Liderlik Çalışmaları, Editör: M. Leyla Yıldız, Beta Basım Yayın,2013
5)	Leadership and Motivation Relationship	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
6)	Strategic Leadership	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
7)	Team Work and Leadership	-Ekip Çalışması ve Liderlik, A. Baltaş, Remzi Kitabevi,2002
8)	Cem Kozlu-Leader's Tool Bag	Liderin Takım Çantası: Cem Kozlu, Remzi Kitapevi,2013
9)	Atatürk and Leadership	-Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
10)	Matsusitha Leadership	Matsusitha Liderliği
11)	Personality and Leadership	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
12)	Current Leadership Approaches	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
13)	Organizational Culture and Leadership	Liderlik Çalışmaları, Editör: M. Leyla Yıldız, Beta Basım Yayın,2013
14)	Decision Making, Risk Taking and Leadership	Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi,2013
15)	Final Exam

Sources

Course Notes / Textbooks:

Liderlik Çalışmaları, Editör: M. Leyla Yıldız, Beta Basım Yayın, 2013

References:

-Liderlik Yasaları, Maxwell, J.C., Beyaz Yayınları, 2013
-Liderlik Güncel Konular ve Yaklaşımlar, İ Bakan, İ.F. Doğan, Gazi Kitapevi, 2013
-Ekip Çalışması ve Liderlik, A. Baltaş, Remzi Kitabevi, 2002
-Liderlik Kuramlar ve Yeni Bakış Açıları, Hakan Vahit Erkutlu, Efil efil Yayınevi, 2014
-Liderin Takım Çantası: Cem Kozlu, Remzi Kitapevi, 2013
-Konfüçyüs ve Liderlik: John Adair, Babıali Kültür Yayıncılığı, 2014
-Savaş Sanatı, Sun Tzu, Çev.: Şule Kılıçarslan, Form Yayınları, 1992

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5
Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2)	They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3)	They have knowledge and skills about changing and evolving communication methods and technologies.
4)	Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5)	By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6)	They combine different communication areas in a holistic and strategic way.
7)	They use written and verbal communication skills effectively.
8)	They develop and implement strategies by thinking creatively and critically.
9)	They have management skills.
10)	They use research capability effectively.
11)	They have an ethical business understanding and social responsibility.
12)	They have capable of analytical thinking and problem solving.
13)	They have teamwork skills.
14)	They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	1	% 15
Midterms	1	% 30
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Workload
Course Hours	14	56
Homework Assignments	5	20
Midterms	2	20
Final	5	30
Total Workload		126