Visual Communication Design Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

UNI017

Course Name:

Communication Methods

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

Course Condition:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Öğr. Gör. VEHBİ DOĞAN

Course Lecturer(s):

Öğr.Gör.Fatih CAYMAZ

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to make students aware of the types and types of communication and to inform them about their importance in social life. Also; It is aimed to increase both personal and corporate achievements thanks to their effective communication skills. Lesson; The course aims to improve students' ability to think, analyze and discuss in the field of communication.
Course Content:	In the content of the course, the concept of communication, communication tools and types of communication take place in both historical and social process. In addition, the students' communication skills and practices to improve the use of the course is covered.

Learning Outcomes

The students who have succeeded in this course;
1) Have information about the concept of communication.
2) Learn and define the types of communication.
3) Learn and use effective communication and presentation methods.

Course Flow Plan

Week	Subject	Related Preparation
1)	Basic information about the concept of communication
2)	History of Communication, Communication and Language, Objectives and Functions in Communication, Communication Tools, Communication Disciplines. Communication Process and Elements, Basic Characteristics of Communication
3)	Communication and Information, How Do We Communicate? Types of Communication: Verbal-Nonverbal Communication. Written Communication-Visual Communication. Communication with the Person, Interpersonal Communication
4)	Communication Types: Group Communication
5)	TCommunication Types: Organizational / Corporate Communication
6)	Conflict Management. Active Listening
7)	Public Communication. International Communication. Mass Communication
8)	Midterm Exam
9)	Effective Communication Techniques, Body Language
10)	Effective Presentation Techniques
11)	Main Communication Theories Developed by Mainstream Approaches
12)	Group Presentations I
13)	Group Presentations II
14)	Group Presentations III
15)	Final Exam

Sources

Course Notes / Textbooks:	Ünsal Oskay, İletişimin ABC’si, İnkilap Kitaevi, 2017.
References:	Aysel Aziz, İletişime Giriş, Hiperlink, 2016. Levent Yaylagül, Kitle İletişim Kuramları, Egemen ve Eleştirel Yaklaşımlar, Dipnot Yayınları, 2016. Deniz McQuail&Sven Windahl, Kitle İletişim Modelleri, İmge Kitapevi, 2010.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3
Program Outcomes
1) To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1) To have the necessary knowledge and skills about computer technologies required to produce designs.
1) To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1) To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1) To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2) To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2) To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3) To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3) To be able to analyze and use design-oriented thinking processes for visual communication products.
4) To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4) To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5) Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6) To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	To understand the structure and dynamics of a design team and to continue the production processes in a flow with team members from different disciplines.
1)	To have the necessary knowledge and skills about computer technologies required to produce designs.
1)	To be able to manage the design, development and presentation processes by applying the right theoretical steps and to be involved in the production process from start to finish.
1)	To be able to criticize and evaluate different problems through these concepts by mastering the design processes.
1)	To understand the conceptual importance of Visual Communication Design and to gain the ability to develop user-centered experience-oriented designs.
2)	To be able to create balanced interactive narratives with communication and design processes by understanding the ways in which visual designs convey ideas, messages and emotions in experience.
2)	To be able to analyze, evaluate and interpret the situations and facts about design issues by using different disciplines.
3)	To be able to develop professional projects by producing components for different media, to evaluate these components consistently in the context of the designs developed.
3)	To be able to analyze and use design-oriented thinking processes for visual communication products.
4)	To have the necessary computer technologies and software knowledge to develop design in line with the needs of the sector, to be able to use computer-aided design applications to reflect their creative ideas.
4)	To be able to use these designs effectively in the context of theme, subject and target audience by applying effective visual and audio solutions for communication design products.
5)	Mastering contemporary design methodology; To produce designs that appeal to the audience by prioritizing the target audience of the designs.
6)	To understand the experience of the users and the target audience, to understand the measurement methods and to benefit from these concepts in the design process.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 30
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	2	3		70
Study Hours Out of Class	14	0	2		28
Midterms	1	8	1		9
Final	1	17	1		18
Total Workload					125