New Media and Communication (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | UNI004 | ||||
Course Name: | Business and Society | ||||
Semester: | Spring | ||||
Course Credits: |
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Language of instruction: | |||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | University Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Prof. Dr. MİNE MUKADDES AFACAN FINDIKLI | ||||
Course Lecturer(s): | |||||
Course Assistants: |
Course Objectives: | To ensure that students are informed about factors of business and society such as social responsibility, ethics, ecology and sustainable growth. To ensure that students learn the current topics and concepts in the scope of the course, so that they can make quick and accurate decisions so that they will be successful in the businesses they will work with. |
Course Content: | Introduction to the Course and Basic Concepts, Analysis of the Business Model, Analysis of the Hierarchy of Goals, The Effects of Globalization on the Businesses, Technology as an Environmental Factor, Concept of Social Responsibility in Business and Social Responsibility, Management Concept of Ethics in Business, Dilemma on Business, Image in Business, Shareholders and Corporate Governance as an Environmental Factor, Media as an Environmental Factor, Ecological Approaches to Business, Reputation in Business, Business Administration and 21st Century |
The students who have succeeded in this course;
1) Having knowledge about business and society 2) Learning stakeholder approach 3) Learning the connection between corporate governance and strategic management 4) Learning the external and internal environmental factors |
Week | Subject | Related Preparation |
1) | Course Description and Basic Concepts | |
2) | Analysis of Business Model | |
3) | Analysis of Hierarchy of Goals | |
4) | Business and globalization | |
5) | Business and technology | |
6) | Social Responsibility in Business and Social Responsibility Owner Management Approach | |
7) | Concept of Ethics in Business and Dilemmas Regarding Subject | |
8) | Midterm | |
9) | Image in Business | |
10) | Sustainability in Business | |
11) | Shareholders and Corporate Governance as Environmental Factors | |
12) | Business and Media | |
13) | Ecological Approaches to Business | |
14) | Reputation in Business | |
15) | Final Exam |
Course Notes / Textbooks: | Ebert and Griffin. Business Essentials 12e, Prentice Hall, 2017 |
References: | Goss, D. (2015). Small Business and Society (Routledge Revivals). Routledge. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
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Program Outcomes | |||||||||||||||
1) Identify and describe the foundations and characteristics of both traditional and new media. | |||||||||||||||
2) Critically engage in and apply media studies scholarship. | |||||||||||||||
3) Develop new/digital media literacy competencies and critically analyze new/digital media contents. | |||||||||||||||
4) Develop technical skills in both traditional and digital media production. | |||||||||||||||
5) Produce media contents which are sensitive to and respect cultural diversity. | |||||||||||||||
6) Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | |||||||||||||||
7) Develop computer skills and use software applications related to new/digital media design and production. | |||||||||||||||
8) Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | |||||||||||||||
9) Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | |||||||||||||||
10) Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | |||||||||||||||
11) Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | |||||||||||||||
12) Acquire interpersonal skills and effectively communicate in professional settings. | |||||||||||||||
13) Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | |||||||||||||||
14) Conduct media practice within national and international legal frameworks. | |||||||||||||||
15) Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution | |
1) | Identify and describe the foundations and characteristics of both traditional and new media. | 1 |
2) | Critically engage in and apply media studies scholarship. | 2 |
3) | Develop new/digital media literacy competencies and critically analyze new/digital media contents. | 2 |
4) | Develop technical skills in both traditional and digital media production. | 2 |
5) | Produce media contents which are sensitive to and respect cultural diversity. | 2 |
6) | Demonstrate creative writing skills in various writing genres, including both writing for and about the media. | 2 |
7) | Develop computer skills and use software applications related to new/digital media design and production. | 2 |
8) | Work effectively as an individual and a part of a team, acting responsibly and respectfully to complete various types of creative projects. | 2 |
9) | Demonstrate skills in mentorship, leadership, management, and entrepreneurship in the media sector. | 2 |
10) | Develop a “signature work” and engage in local and/or international media sectors and non-profit organizations. | 2 |
11) | Acquire foreign language skills to effectively communicate and work in international and cross-cultural settings. | 2 |
12) | Acquire interpersonal skills and effectively communicate in professional settings. | 2 |
13) | Identify the structures, trends, technological developments and issues related to new media and carry out artistic and creative activities and projects that correspond to social needs. | 2 |
14) | Conduct media practice within national and international legal frameworks. | 2 |
15) | Become responsible media practitioners by adhering to media ethics and principles of democracy and human rights. | 2 |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 43 |
Study Hours Out of Class | 13 | 26 |
Midterms | 1 | 24 |
Final | 1 | 32 |
Total Workload | 125 |