| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | UNI004 | ||||
| Course Name: | Business and Society | ||||
| Semester: | Spring | ||||
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| Language of instruction: | |||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | University Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Prof. Dr. MİNE MUKADDES AFACAN FINDIKLI | ||||
| Course Lecturer(s): | |||||
| Course Assistants: |
| Course Objectives: | To ensure that students are informed about factors of business and society such as social responsibility, ethics, ecology and sustainable growth. To ensure that students learn the current topics and concepts in the scope of the course, so that they can make quick and accurate decisions so that they will be successful in the businesses they will work with. |
| Course Content: | Introduction to the Course and Basic Concepts, Analysis of the Business Model, Analysis of the Hierarchy of Goals, The Effects of Globalization on the Businesses, Technology as an Environmental Factor, Concept of Social Responsibility in Business and Social Responsibility, Management Concept of Ethics in Business, Dilemma on Business, Image in Business, Shareholders and Corporate Governance as an Environmental Factor, Media as an Environmental Factor, Ecological Approaches to Business, Reputation in Business, Business Administration and 21st Century |
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The students who have succeeded in this course;
1) Having knowledge about business and society 2) Learning stakeholder approach 3) Learning the connection between corporate governance and strategic management 4) Learning the external and internal environmental factors |
| Week | Subject | Related Preparation |
| 1) | Course Description and Basic Concepts | |
| 2) | Analysis of Business Model | |
| 3) | Analysis of Hierarchy of Goals | |
| 4) | Business and globalization | |
| 5) | Business and technology | |
| 6) | Social Responsibility in Business and Social Responsibility Owner Management Approach | |
| 7) | Concept of Ethics in Business and Dilemmas Regarding Subject | |
| 8) | Midterm | |
| 9) | Image in Business | |
| 10) | Sustainability in Business | |
| 11) | Shareholders and Corporate Governance as Environmental Factors | |
| 12) | Business and Media | |
| 13) | Ecological Approaches to Business | |
| 14) | Reputation in Business | |
| 15) | Final Exam |
| Course Notes / Textbooks: | Ebert and Griffin. Business Essentials 12e, Prentice Hall, 2017 |
| References: | Goss, D. (2015). Small Business and Society (Routledge Revivals). Routledge. |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 15 | 43 |
| Study Hours Out of Class | 13 | 26 |
| Midterms | 1 | 24 |
| Final | 1 | 32 |
| Total Workload | 125 | |