| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | TRK102 | ||||
| Course Name: | Turkish Language 2 | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Araş. Gör. SEDA KURT | ||||
| Course Lecturer(s): |
Öğr. Gör. TUĞÇE YILDIRIM Dr. Öğr. Üy. FEYZİ ÇİMEN |
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| Course Assistants: |
| Course Objectives: | To create awareness of language, to encourage students to read, to introduce the richness, rules and features of Turkish language; to broaden the interests of the students and to develop their comprehension (listening comprehension, reading comprehension), speaking (speaking) skills, and directing them to critical thinking and research. |
| Course Content: | Types of written expression, types of oral expression, scientific research methods, oral presentation types. |
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The students who have succeeded in this course;
1) Can explain the types of written expression. 2) Can define the development methods of intellectual 3) Can knows the characteristics of a good expression 4) Can explain the basic features of literary and literary genres 5) Can explain the types of verbal expression |
| Week | Subject | Related Preparation |
| 1) | Introduction to Written and Oral Expression Types | 1. Week Lecture Notes |
| 2) | Rules of Official Correspondence | 2. Week Lecture Notes |
| 3) | Scientific Research Process and Reference | 3. Week Lecture Notes |
| 4) | Types of Objective Critical Written Expressions | 4. Week Lecture Notes |
| 5) | Types of Written Expression I: Article, Clause, Criticism, Trial, Chat, Interview, News, Travel Writing | 5. Week Lecture Notes |
| 6) | Types of written expression II: Memoir, Daily, Review, Biography, Autobiography, Bibliography | 6. Week Lecture Notes |
| 7) | Story and Novel | 7. Week Lecture Notes |
| 8) | Midterm exam | Preparation for the exam |
| 9) | Narrative and Narrative Structure | 8. Week Lecture Notes |
| 10) | Theater | 9. Week Lecture Notes |
| 11) | Poetry | 10. Week Lecture Notes |
| 12) | Types of Oral Expression I: Conference, Speech, Panel, Forum, Symposium, Debate, Open Session | 11. Week Lecture Notes |
| 13) | Considerations in Oral Presentations I: Communication, Presentation Success, Communication Message | 12. Week Lecture Notes |
| 14) | Considerations in Oral Presentations II: Diction, Dictation Style, Sound in Diction | 13. Week Lecture Notes |
| 15) | General Review and Pre-Exam Applications | Past Week Lecture Notes and Questions |
| 16) | Final exam | Preparation for the exam |
| Course Notes / Textbooks: | Barzun, Jacques ve Henry F. Graff. Modern Araştırmacı. Çev. Fatoş Dilber. Ankara: TÜBİTAK Popüler Bilim Kitapları, 2001. |
| References: | Barzun, Jacques ve Henry F. Graff. Modern Araştırmacı. Çev. Fatoş Dilber. Ankara: TÜBİTAK Popüler Bilim Kitapları, 2001. |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | 3 |
| 8) | They develop and implement strategies by thinking creatively and critically. | 3 |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | 3 |
| 11) | They have an ethical business understanding and social responsibility. | 1 |
| 12) | They have capable of analytical thinking and problem solving. | 1 |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 0 | ||||
| Homework Assignments | 7 | 0 | 0 | ||||
| Midterms | 1 | 0 | 0 | ||||
| Final | 1 | 0 | 0 | ||||
| Total Workload | 0 | ||||||