| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | SEG004 | ||||
| Course Name: | Manifest of İstinye 4 | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. ELİF VARDAR SOLAK | ||||
| Course Lecturer(s): | TLCE, ISU Academics | ||||
| Course Assistants: |
| Course Objectives: | To ensure the adaptation of our undergraduate students to university life, to create a social and academic infrastructure for our students throughout their university life and to manage their soft skills competence development. Focus on soft skills more on thinking, innovation, flexibility, adaptation to develop leadership and social impact. |
| Course Content: | This program offers seminars on traditional, innovative, and adult learning theories, practicing mental processes, technology flexibility and adaptation, analytical thinking and innovation, complex problem solving, critical thinking and analysis, leadership and social impact. |
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The students who have succeeded in this course;
1) Developing awareness and social skills in thinking, innovation, flexibility, adaptation to improve leadership and social impact |
| Week | Subject | Related Preparation |
| 1) | Course orientation | Course syllabus and orientation program |
| 2) | Technology Flexibility and Adaptation | Asynchronous Video Course Material |
| 3) | Technology Flexibility and Adaptation | Asynchronous Video Course Material |
| 4) | Technology Use, Monitoring & Control | Asynchronous Video Course Material |
| 5) | Analytical Thinking and Innovation | Asynchronous Video Course Material |
| 6) | Analytical Thinking and Innovation | Asynchronous Video Course Material |
| 7) | Analytical Thinking and Innovation | Asynchronous Video Course Material |
| 8) | Complex Problem Solving | Asynchronous Video Course Material |
| 9) | Complex Problem Solving | Asynchronous Video Course Material |
| 10) | Complex Problem Solving | Asynchronous Video Course Material |
| 11) | Leadership and Social Impact 1 | Asynchronous Video Course Material |
| 12) | Leadership and Social Impact 2 | Asynchronous Video Course Material |
| 13) | Leadership and Social Impact | Asynchronous Video Course Material |
| 14) | Course wrap up | Asynchronous Video Course Material |
| 15) | Final Exams Week | Final Exams |
| Course Notes / Textbooks: | Asenkron video seminer dersleri, ders notları Asynchronous video seminar lectures, lecture notes |
| References: | Asenkron video seminer dersleri, ders notları Asynchronous video seminar lectures, lecture notes |
| Course Learning Outcomes | 1 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 8 | % 100 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Study Hours Out of Class | 17 | 0 | 0 | ||||
| Quizzes | 8 | 0 | 0 | ||||
| Total Workload | 0 | ||||||