| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | SEG003 | ||||
| Course Name: | Manifest of İstinye 3 | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. ELİF VARDAR SOLAK | ||||
| Course Lecturer(s): | TLCE, ISU Academics | ||||
| Course Assistants: |
| Course Objectives: | To ensure the adaptation of our undergraduate students to University life, to create a social and academic infrastructure for our students throughout their University life and to manage their competence development for the 21st century skills. Focus on the so called soft skills-basic skills more on individual level for learning, communication, and psychological resilience concepts |
| Course Content: | This program offers seminars on traditional, innovative and adult learning theories, practicing mental processes, student motivation, learning styles and strategies, using supportive communication in education, resilience to support pedagogical empowerment in education, stress tolerance and flexibility. |
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The students who have succeeded in this course;
1) Developing individual-level social, emotional and mental skills in the areas of learning awareness, effective communication and psychological resilience, reasoning in mental processes, and idea development. |
| Week | Subject | Related Preparation |
| 1) | Course orientation | Course syllabus and the orientation program |
| 2) | Active-Passive Learning | Asynchronous Video Course Material |
| 3) | Learning Strategies | Asynchronous Video Course Material |
| 4) | Learning Styles, Routines and Positive Practice | Asynchronous Video Course Material |
| 5) | Principles of Effective Communication | Asynchronous Video Course Material |
| 6) | Body Language in Communication | Asynchronous Video Course Material |
| 7) | Supportive Communication | Asynchronous Video Course Material |
| 8) | Psychological Resilience | Asynchronous Video Course Material |
| 9) | Stres Tolerance | Asynchronous Video Course Material |
| 10) | Flexibility | Asynchronous Video Course Material |
| 11) | Reasoning | Asynchronous Video Course Material |
| 12) | Problem solving | Asynchronous Video Course Material |
| 13) | Idea Generation | Asynchronous Video Course Material |
| 14) | Course wrap up | Course materials |
| 15) | Final Exams Week | Final Exams Week |
| Course Notes / Textbooks: | Ders notları, asenkron video ders kayıtları Course materials, asynchronous video lessons |
| References: | Tavsiye edilen okumalar: Listelenen makaleler ve Blackboard alanına yüklenen dökümanlar Öğrenci Motivasyonu Martin, F. & Bolliger, D.U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning, 22(1), 205- 222. Öğrenme Stilleri ve Stratejileri Veznedaroğlu, R. L., & Özgür, A. O. (2005). Öğrenme stilleri: tanımlamalar, modeller ve işlevleri. Elementary Education Online, 4(2). Pashler, H., McDaniel, M., Rohrer, D., & Bjork, R. (2008). Learning styles: Concepts and evidence. Psychological Science in the Public Interest, 9(3), 105-119. 21. Yüzyıl Becerileri Ananiadou, K. and M. Claro (2009), “21st Century Skills and Competences for New Millennium Learners in OECD Countries”, OECD Education Working Papers, No. 41, OECD Publishing. Psikolojik Dayanıklılık Psychological Resilience - 7 Keys to Finding Your Inner Strength and Overcoming Life’s Hurdles – Karen Reivich and Andrew Shatte Ph.D. Stress Management - The Relaxation and Stress Reduction Workbook (A New Harbinger Self-Help Workbook) - by Martha Davis, Elizabeth Robbins Eshelman, Matthew McKay Psychological Flexibility - The Happiness Trap – Russ Harris & The Reality Slap – Russ Harris Suggested reading: Listed articles, Blackboard document and materials Learner Motivation Martin, F. & Bolliger, D.U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning, 22(1), 205- 222. Learning Styles and Strategies Pashler, H., McDaniel, M., Rohrer, D., & Bjork, R. (2008). Learning styles: Concepts and evidence. Psychological Science in the Public Interest, 9(3), 105-119. 21. Century Skills Ananiadou, K. and M. Claro (2009), “21st Century Skills and Competences for New Millennium Learners in OECD Countries”, OECD Education Working Papers, No. 41, OECD Publishing. Psychological Resilience Psychological Resilience - 7 Keys to Finding Your Inner Strength and Overcoming Life’s Hurdles – Karen Reivich and Andrew Shatte Ph.D. Stress Management - The Relaxation and Stress Reduction Workbook (A New Harbinger Self-Help Workbook) - by Martha Davis, Elizabeth Robbins Eshelman, Matthew McKay Psychological Flexibility - The Happiness Trap – Russ Harris & The Reality Slap – Russ Harris |
| Course Learning Outcomes | 1 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Quizzes | 12 | % 100 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 0 | ||||
| Study Hours Out of Class | 11 | 0 | 0 | ||||
| Total Workload | 0 | ||||||