Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: SEG003
Course Name: Manifest of İstinye 3
Semester: Fall
Course Credits:
ECTS
1
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Öğr. Gör. ELİF VARDAR SOLAK
Course Lecturer(s): TLCE, ISU Academics
Course Assistants:

Course Objective and Content

Course Objectives: To ensure the adaptation of our undergraduate students to University life, to create a social and academic infrastructure for our students throughout their University life and to manage their competence development for the 21st century skills. Focus on the so called soft skills-basic skills more on individual level for learning, communication, and psychological resilience concepts
Course Content: This program offers seminars on traditional, innovative and adult learning theories, practicing mental processes, student motivation, learning styles and strategies, using supportive communication in education, resilience to support pedagogical empowerment in education, stress tolerance and flexibility.

Learning Outcomes

The students who have succeeded in this course;
1) Developing individual-level social, emotional and mental skills in the areas of learning awareness, effective communication and psychological resilience, reasoning in mental processes, and idea development.

Course Flow Plan

Week Subject Related Preparation
1) Course orientation Course syllabus and the orientation program
2) Active-Passive Learning Asynchronous Video Course Material
3) Learning Strategies Asynchronous Video Course Material
4) Learning Styles, Routines and Positive Practice Asynchronous Video Course Material
5) Principles of Effective Communication Asynchronous Video Course Material
6) Body Language in Communication Asynchronous Video Course Material
7) Supportive Communication Asynchronous Video Course Material
8) Psychological Resilience Asynchronous Video Course Material
9) Stres Tolerance Asynchronous Video Course Material
10) Flexibility Asynchronous Video Course Material
11) Reasoning Asynchronous Video Course Material
12) Problem solving Asynchronous Video Course Material
13) Idea Generation Asynchronous Video Course Material
14) Course wrap up Course materials
15) Final Exams Week Final Exams Week

Sources

Course Notes / Textbooks: Ders notları, asenkron video ders kayıtları
Course materials, asynchronous video lessons
References: Tavsiye edilen okumalar: Listelenen makaleler ve Blackboard alanına yüklenen dökümanlar
Öğrenci Motivasyonu
Martin, F. & Bolliger, D.U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning, 22(1), 205- 222.
Öğrenme Stilleri ve Stratejileri
Veznedaroğlu, R. L., & Özgür, A. O. (2005). Öğrenme stilleri: tanımlamalar, modeller ve işlevleri. Elementary Education Online, 4(2).
Pashler, H., McDaniel, M., Rohrer, D., & Bjork, R. (2008). Learning styles: Concepts and evidence. Psychological Science in the Public Interest, 9(3), 105-119.
21. Yüzyıl Becerileri
Ananiadou, K. and M. Claro (2009), “21st Century Skills and Competences for New Millennium Learners in OECD Countries”, OECD Education Working Papers, No. 41, OECD Publishing.
Psikolojik Dayanıklılık
Psychological Resilience - 7 Keys to Finding Your Inner Strength and Overcoming Life’s Hurdles – Karen Reivich and Andrew Shatte Ph.D.
Stress Management - The Relaxation and Stress Reduction Workbook (A New Harbinger Self-Help Workbook) - by Martha Davis, Elizabeth Robbins Eshelman, Matthew McKay
Psychological Flexibility - The Happiness Trap – Russ Harris & The Reality Slap – Russ Harris

Suggested reading: Listed articles, Blackboard document and materials
Learner Motivation
Martin, F. & Bolliger, D.U. (2018). Engagement matters: Student perceptions on the importance of engagement strategies in the online learning environment. Online Learning, 22(1), 205- 222.
Learning Styles and Strategies
Pashler, H., McDaniel, M., Rohrer, D., & Bjork, R. (2008). Learning styles: Concepts and evidence. Psychological Science in the Public Interest, 9(3), 105-119.
21. Century Skills
Ananiadou, K. and M. Claro (2009), “21st Century Skills and Competences for New Millennium Learners in OECD Countries”, OECD Education Working Papers, No. 41, OECD Publishing.
Psychological Resilience
Psychological Resilience - 7 Keys to Finding Your Inner Strength and Overcoming Life’s Hurdles – Karen Reivich and Andrew Shatte Ph.D.
Stress Management - The Relaxation and Stress Reduction Workbook (A New Harbinger Self-Help Workbook) - by Martha Davis, Elizabeth Robbins Eshelman, Matthew McKay
Psychological Flexibility - The Happiness Trap – Russ Harris & The Reality Slap – Russ Harris

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Quizzes 12 % 100
total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 0 0
Study Hours Out of Class 11 0 0
Total Workload 0