Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code: SEG002
Course Name: Manifest of İstinye 2
Semester: Spring
Course Credits:
ECTS
1
Language of instruction: Turkish
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Compulsory Courses
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: E-Learning
Course Coordinator: Öğr. Gör. ELİF VARDAR SOLAK
Course Lecturer(s): Career Center, Field Experts
Course Assistants:

Course Objective and Content

Course Objectives: Manifest of ISU 2 course helps students adapt to the rapidly changing economic, social, cultural, ethical and legal conditions of the business world and shape and manage their careers, while gaining leadership qualities and team spirit, while doing this, they will be competitive, value knowledge and live with universal ethical values. It is aimed to create a culture by ensuring that students are hard-working, socially responsible and have athletic characteristics.
Course Content: Manifest of ISU 2 course is designed to include career concept, career planning and stages, CV and letter of intent preparation, interview techniques from companies, interview simulations, talent and competence concepts, career journey at the university, career center introduction.

Learning Outcomes

The students who have succeeded in this course;
1) Understanding the importance of being responsible towards society and the concepts of talent and competence while explaining the principles that form the basis of career planning.

Course Flow Plan

Week Subject Related Preparation
1) Orientation to the course syllabus Syllabus and the orientation program
2) What is a career? History of career Course notes
3) Talent, Competence Course notes
4) Talent, Competence Course materials
5) What is a Career Center? What are the activities of the Career Center? How can I participate in the activities of the Center? Course materials
6) Effective CV Preparation Course materials
7) Effective CV Preparation Course materials
8) Interview Techniques Course materials
9) Interview Techniques Course materials
10) Career Journey at University; International Relations (Erasmus Internship), Alumni Relations, Sector Opportunities Student Center, Internship Opportunities Course materials
11) Following appropriate and effective career options and developments in the sector Course materials, keep up with announcements
12) Participation in Sectoral Company Lessons seminar events Following event announcements
13) Participation in Sectoral Company Lessons seminar events Following event announcements
14) Participation in Sectoral Company Lessons seminar events Following event announcements
15) Final Exam Final Exam

Sources

Course Notes / Textbooks: Ders notları
References: Asenkron ders notları, dönem içi sunulan etkinlikler

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

Program Outcomes
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution
1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession.
2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign.
3) They have knowledge and skills about changing and evolving communication methods and technologies.
4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders.
5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda.
6) They combine different communication areas in a holistic and strategic way.
7) They use written and verbal communication skills effectively.
8) They develop and implement strategies by thinking creatively and critically.
9) They have management skills.
10) They use research capability effectively.
11) They have an ethical business understanding and social responsibility.
12) They have capable of analytical thinking and problem solving.
13) They have teamwork skills.
14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues.
15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Seminar 5 % 60
Final Pratik 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 100
PERCENTAGE OF FINAL WORK %
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 0 0
Study Hours Out of Class 5 0 0
Presentations / Seminar 5 0 0
Final 1 0 0
Total Workload 0