| Public Relations and Advertising | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | SEG002 | ||||
| Course Name: | Manifest of İstinye 2 | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Öğr. Gör. ELİF VARDAR SOLAK | ||||
| Course Lecturer(s): | Career Center, Field Experts | ||||
| Course Assistants: |
| Course Objectives: | Manifest of ISU 2 course helps students adapt to the rapidly changing economic, social, cultural, ethical and legal conditions of the business world and shape and manage their careers, while gaining leadership qualities and team spirit, while doing this, they will be competitive, value knowledge and live with universal ethical values. It is aimed to create a culture by ensuring that students are hard-working, socially responsible and have athletic characteristics. |
| Course Content: | Manifest of ISU 2 course is designed to include career concept, career planning and stages, CV and letter of intent preparation, interview techniques from companies, interview simulations, talent and competence concepts, career journey at the university, career center introduction. |
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The students who have succeeded in this course;
1) Understanding the importance of being responsible towards society and the concepts of talent and competence while explaining the principles that form the basis of career planning. |
| Week | Subject | Related Preparation |
| 1) | Orientation to the course syllabus | Syllabus and the orientation program |
| 2) | What is a career? History of career | Course notes |
| 3) | Talent, Competence | Course notes |
| 4) | Talent, Competence | Course materials |
| 5) | What is a Career Center? What are the activities of the Career Center? How can I participate in the activities of the Center? | Course materials |
| 6) | Effective CV Preparation | Course materials |
| 7) | Effective CV Preparation | Course materials |
| 8) | Interview Techniques | Course materials |
| 9) | Interview Techniques | Course materials |
| 10) | Career Journey at University; International Relations (Erasmus Internship), Alumni Relations, Sector Opportunities Student Center, Internship Opportunities | Course materials |
| 11) | Following appropriate and effective career options and developments in the sector | Course materials, keep up with announcements |
| 12) | Participation in Sectoral Company Lessons seminar events | Following event announcements |
| 13) | Participation in Sectoral Company Lessons seminar events | Following event announcements |
| 14) | Participation in Sectoral Company Lessons seminar events | Following event announcements |
| 15) | Final Exam | Final Exam |
| Course Notes / Textbooks: | Ders notları |
| References: | Asenkron ders notları, dönem içi sunulan etkinlikler |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||||
| 1) They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |||||||||||||||
| 2) They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |||||||||||||||
| 3) They have knowledge and skills about changing and evolving communication methods and technologies. | |||||||||||||||
| 4) Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |||||||||||||||
| 5) By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |||||||||||||||
| 6) They combine different communication areas in a holistic and strategic way. | |||||||||||||||
| 7) They use written and verbal communication skills effectively. | |||||||||||||||
| 8) They develop and implement strategies by thinking creatively and critically. | |||||||||||||||
| 9) They have management skills. | |||||||||||||||
| 10) They use research capability effectively. | |||||||||||||||
| 11) They have an ethical business understanding and social responsibility. | |||||||||||||||
| 12) They have capable of analytical thinking and problem solving. | |||||||||||||||
| 13) They have teamwork skills. | |||||||||||||||
| 14) They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |||||||||||||||
| 15) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | |||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They have all the knowledge, skills and competencies required by the profession, with relation to the fields of Public Relations and Advertising and they have the structural features required by the profession. | |
| 2) | They have knowledge about fields of brand management, marketing communication, corporate communication and advertising strategy development. They have the ability to create, plan and manage a public relations campaign. | |
| 3) | They have knowledge and skills about changing and evolving communication methods and technologies. | |
| 4) | Thay have the ability to manage communication between relevant stakeholders and the target group. They develop and implement proper communication strategies and methods according to the communication characteristics of different stakeholders. | |
| 5) | By acting on the principle of lifelong learning, they constantly develop themselves not only from in terms of professional knowledge, but also from a culturally and follow the national and international agenda. | |
| 6) | They combine different communication areas in a holistic and strategic way. | |
| 7) | They use written and verbal communication skills effectively. | |
| 8) | They develop and implement strategies by thinking creatively and critically. | |
| 9) | They have management skills. | |
| 10) | They use research capability effectively. | |
| 11) | They have an ethical business understanding and social responsibility. | |
| 12) | They have capable of analytical thinking and problem solving. | |
| 13) | They have teamwork skills. | |
| 14) | They follow developments in their field by using a foreign language at a general level of European Language Portfolio B1 and and communicate with their colleagues. | |
| 15) | They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Seminar | 5 | % 60 |
| Final Pratik | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 100 | |
| PERCENTAGE OF FINAL WORK | % | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 0 | 0 | ||||
| Study Hours Out of Class | 5 | 0 | 0 | ||||
| Presentations / Seminar | 5 | 0 | 0 | ||||
| Final | 1 | 0 | 0 | ||||
| Total Workload | 0 | ||||||