| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | SAY306 | ||||
| Course Name: | Strategic Management in Health Institutions | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLHAN KALMUK | ||||
| Course Lecturer(s): | GÜLHAN KALMUK | ||||
| Course Assistants: |
| Course Objectives: | Students will have knowledge about the basic concepts of strategic management, strategic thinking and competition strategies, how to do situational analysis and how to interpret the results, how to develop, evaluate and select alternative strategies, how to develop and implement the strategies required for the implementation of the chosen strategy. |
| Course Content: | Strategy and the concept of strategic management, characteristics of the strategic management process, stages of the strategic management process; analysis of external environment, environmental analysis techniques, analysis of internal environment, determination of corporate orientation, development of strategies, implementation of strategies, control of strategies. Strategic options in healthcare institutions; orientation strategies, adaptation strategies, market entry strategies, position strategies, operational strategies. Evaluation of strategies; SWOT analysis and Boston Advisory Group growth sharing matrix. Inter-agency cooperation strategies; purchasing, mutual cooperation strategies. Leadership techniques, theories of leadership, authority and power in healthcare institutions, organizational change and development, communication with social stakeholders. |
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The students who have succeeded in this course;
1) Explains the basic elements of management in health institutions. 2) Counts the external and internal environmental factors, explains the effects of external and internal environmental factors on the health institution, applies the methods used in external and internal environmental analysis. 3) Explains the value chain model. 4) Determines the vision, mission, values, goals and objectives of the institution. 5) Counts and evaluates the strategies implemented in health institutions. 6) Develops plans for the implementation of strategies and evaluates the results. |
| Week | Subject | Related Preparation |
| 1) | Strategic Management, Related Terms and Concepts, Stages of Strategic Management | |
| 2) | Strategic Management Process and Its Components, Authority and Power in Health Institutions | |
| 3) | Environmental Analysis | |
| 4) | Business Analysis and State Determination Matrices (SWOT Analysis, Performance Strengths and Balance Analysis) | |
| 5) | Types of Strategic Alternatives That Businesses and Strategic Business Units Can Follow (Growth, Stagnant Growth, Saving Strategies) | |
| 6) | Service Sector Competition Analysis | Working in the relevant section of the textbook |
| 7) | Internal Environment Analysis and Competitive Advantage | |
| 8) | Direction Strategies | |
| 9) | External Environment Analysis | |
| 10) | Identifying Strategic Alternatives | |
| 11) | Strategic Choices and Assessment of Alternatives | |
| 12) | Value-Added Service Delivery Strategies | |
| 13) | Presentation | |
| 14) | Presentation |
| Course Notes / Textbooks: | Ülgen, H., Mirze, K.S. (2020). İşletmelerde Stratejik Yönetim. Beta Basım Yayım. 10.Baskı |
| References: | 1. Swayne, L.E., Duncan W.J. ve Ginter, P.M. (2006). The Strategic Management Of Health Care Organizations, 8th Edition. 2018 Cornwall: Blackwell Publishing. 2. Griffith, J.R., Whıte, K.,The Well-Managed Health Care Organization. Aupha Press/Health Administration 9th Edition 3. Ülgen, H., Mirze, K.S. (2020). İşletmelerde Stratejik Yönetim. Beta Basım Yayım. 10.Baskı |
| Course Learning Outcomes | 1 |
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| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 2) They will have the knowledge of factors about society-individual health and its development. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | 3 | 3 | 3 | 2 | 3 | 3 | ||||||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 10) They will show mangement philosophy and management functions in health management applications. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | 3 | 3 | 2 | 3 | 3 | 3 | ||||||||
| 13) They will show leadership characteristics in health management applications. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| 14) They will take responsibility individually and as a team member in health management applications. | 3 | 3 | 3 | 3 | 3 | 3 | ||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | 3 |
| 2) | They will have the knowledge of factors about society-individual health and its development. | 3 |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | 3 |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | 3 |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | 3 |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | 3 |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | 3 |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | 3 |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | 3 |
| 10) | They will show mangement philosophy and management functions in health management applications. | 3 |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | 3 |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | 3 |
| 13) | They will show leadership characteristics in health management applications. | 3 |
| 14) | They will take responsibility individually and as a team member in health management applications. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 2 | % 40 |
| Presentation | 1 | % 20 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 42 | ||||
| Study Hours Out of Class | 14 | 1 | 14 | ||||
| Presentations / Seminar | 1 | 15 | 15 | ||||
| Homework Assignments | 2 | 15 | 30 | ||||
| Final | 1 | 25 | 25 | ||||
| Total Workload | 126 | ||||||