| Health Administration | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | SAY022 | ||||
| Course Name: | Health Tourism | ||||
| Semester: | Fall | ||||
| Course Credits: |
|
||||
| Language of instruction: | Turkish | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
|
||||
| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ÖZLEM ÖZAYDIN | ||||
| Course Lecturer(s): | ÖZLEM ÖZAYDIN | ||||
| Course Assistants: |
| Course Objectives: | The program does not only target the students to familiarize with the basic concepts related to medical tourism, but also to give them the ability to analyze the actual practices and the development of medical tourism practices, to differentiate between the right and wrong applications of medical tourism in Turkey and in the world. The program also aims to provide extensive knowledge for the students about how to form correct structuration for medical tourism management in institutions and on national level and extensive knowledge about medical tourism strategies. |
| Course Content: | The concept of medical tourism in the world and in Turkey, the types of medical tourism. The evolution and transformation of the medical tourism concept. Applications of international healthcare services. The development and actual position of Turkey in the international arena of medical tourism. Medical tourism management on national and institutional level. Medical tourism department structures. Medical tourism management in complex and large institutions. Analysis of medical tourism strategies. International healthcare marketing practices, reputation management, the importance of ethics in international healthcare management. International cooperation models, business partners management. Budget and pricing management models. Operations management. |
|
The students who have succeeded in this course;
1) Explains the concept and types of health tourism. 2) Gets to know medical tourists’ behavioral models. 3) Gets to know medical tourism management structures in hospitals. 4) Gets to know different cooperation and development models regarding medical tourism on the international platform. 5) Gets to know the formation and management principles of sales channels/business partners. 6) Has a good command of operational management of international patients in hospitals. 7) Gets to know online & offline marketing strategies applied internationally. 8) Gets to know different business models (hospital, medical tourism agency, insurance company, TPAs, etc.) in the international healthcare industry. 9) Knows the importance of international brand and reputation management. |
| Week | Subject | Related Preparation |
| 1) | Concept, development and types of medical tourism | |
| 2) | Analysis of medical tourism concepts in the world and in our country | |
| 3) | Analysis of triggering factors of medical tourism, medical branches and international competition analysis | |
| 4) | Overview of Medical Tourism Management | |
| 5) | Different business models in the international healthcare industry | |
| 6) | Medical Tourism department structures in hospitals | |
| 7) | International Healthcare Marketing Management | |
| 8) | Midterm | |
| 9) | Medical Tourism Operational and Budget Management | |
| 10) | International Healthcare Cooperation Models | |
| 11) | International Healthcare Sales Channels Management | |
| 12) | Medical Tourism Pricing Policies | |
| 13) | International healthcare services brand and reputation management | |
| 14) | Medical Tourism Online / Offline Marketing Applications and Future Technologies |
| Course Notes / Textbooks: | Dilaver Tengilimoğlu, (2017), Sağlık Turizmi , Siyasal Kitabevi. |
| References: | İlgili literatür taraması |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
|||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |||||
| 2) They will have the knowledge of factors about society-individual health and its development. | 3 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 2 | |||||
| 3) They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | 3 | 3 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |||||
| 4) They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | 2 | 2 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | |||||
| 5) They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 3 | 2 | |||||
| 6) They will use health terminology and grammar according to the rules in spoken and written communication. | 2 | 2 | 3 | 3 | 3 | 3 | 2 | 2 | 2 | |||||
| 7) They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | |||||
| 8) They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 9) They will constantly develop professional knowledge and skill; know ways to access information and apply them. | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 2 | 2 | |||||
| 10) They will show mangement philosophy and management functions in health management applications. | 2 | 2 | 2 | 3 | 2 | 2 | 2 | 2 | 2 | |||||
| 11) They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | 2 | 2 | 2 | 3 | 3 | 2 | 2 | 3 | 2 | |||||
| 12) They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 2 | 3 | |||||
| 13) They will show leadership characteristics in health management applications. | 2 | 2 | 2 | 2 | 2 | 2 | 3 | 2 | 3 | |||||
| 14) They will take responsibility individually and as a team member in health management applications. | 3 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | |||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | They will have the theoretical and practical knowledge to comprehend, evaluate and direct the operation of the health systems and its subsystems. | 2 |
| 2) | They will have the knowledge of factors about society-individual health and its development. | 2 |
| 3) | They will apply the theoretical and practical knowledge of health management in related institutions and organizations. | 2 |
| 4) | They will analyze, evaluate the developments in health management by using scientfic methods and techniques and develop solutions. | 3 |
| 5) | They will follow the developments in the field by using a foreign language at least at the level of European Language Portfolio B1. | 3 |
| 6) | They will use health terminology and grammar according to the rules in spoken and written communication. | 2 |
| 7) | They will share their thoughts about health management and solution proposals with internal and external parties written and orally. | 2 |
| 8) | They will use information and communication technologies with computer software at least at the level of European Computer Driving License required by the field. | 2 |
| 9) | They will constantly develop professional knowledge and skill; know ways to access information and apply them. | 2 |
| 10) | They will show mangement philosophy and management functions in health management applications. | 2 |
| 11) | They will behave sensitve to health problems in the country and around the world with sociak responsibility and sustainability and they will evaluate solution suggestions to maximize social benefits. | 3 |
| 12) | They will act in accordance with legal regulations in the field of health management and with social, scientific and professional ethical principles. | 2 |
| 13) | They will show leadership characteristics in health management applications. | 3 |
| 14) | They will take responsibility individually and as a team member in health management applications. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Midterms | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 3 | 42 | ||||
| Study Hours Out of Class | 14 | 2 | 28 | ||||
| Midterms | 1 | 25 | 25 | ||||
| Final | 1 | 35 | 35 | ||||
| Total Workload | 130 | ||||||