| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | RTC401 | ||||
| Course Name: | Media Management | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Prof. Dr. AYBİKE SERTTAŞ | ||||
| Course Lecturer(s): | Prof. Dr. Michalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | In the course, information will be given about the media companies in the sample of radio – tv- digital media and print media. |
| Course Content: | Basic knowledge about the structure of enterprises that produce radio, television, cinema and digital content, the difference of a media business from other businesses, management in media enterprises, financing management, marketing management, 4P applications in media marketing, strategy development in media management, Human Resources models, organizational models in media enterprises. |
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The students who have succeeded in this course;
1) To learn about the basics of management philosophy. 2) Applying fundamentals of management to media companies |
| Week | Subject | Related Preparation |
| 1) | Orientation of Lecture | |
| 2) | General Concepts About Media Management (Part I) | |
| 3) | General Concepts About Media Management (Part II) | |
| 4) | Introduciton to M.M. | |
| 5) | Functions of Management | |
| 6) | Functions of Media Management (Case Studies) | |
| 7) | Strategy in media | |
| 8) | Mid Term Project Presentation Week | |
| 9) | Media Management Theories | |
| 10) | Life Circle Concept in Media Companies | |
| 11) | Life Circle Concept in Media Companies | |
| 12) | Ownership in Media and Concantration Rates | |
| 12) | Ownership in Media and Concantration Rates | |
| 13) | Leadership in Media | |
| 14) | Final Project presentation |
| Course Notes / Textbooks: | Broadcast Journalism: Techniques of Radio and Television News / Ray Alexander |
| References: | Broadcast Journalism: Techniques of Radio and Television News / Ray Alexander |
| Course Learning Outcomes | 1 |
2 |
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| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | ||||||||||||||
| 2) It provides a critical perspective on mass media. | ||||||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | ||||||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | ||||||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | ||||||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | ||||||||||||||
| 7) Have the basic knowledge and experience of image technologies. | ||||||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | ||||||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | ||||||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | ||||||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | ||||||||||||||
| 12) Acquire basic values related to media and business ethics. | ||||||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | ||||||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | ||||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | |
| 2) | It provides a critical perspective on mass media. | |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | |
| 7) | Have the basic knowledge and experience of image technologies. | |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | |
| 11) | They will have skills such as negotiating with the group, taking initiative. | |
| 12) | Acquire basic values related to media and business ethics. | |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 60 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 70 |
| Homework Assignments | 1 | 5 |
| Final | 1 | 5 |
| Total Workload | 122 | |