| Radio, Television and Cinema (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | RTC306 | ||||
| Course Name: | Political Economy of Media | ||||
| Semester: | Spring | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | E-Learning | ||||
| Course Coordinator: | Doç. Dr. MİHALİS KUYUCU | ||||
| Course Lecturer(s): | Assoc.Prof.Mihalis Kuyucu | ||||
| Course Assistants: |
| Course Objectives: | To present general the main information of how general economy applied to media |
| Course Content: | Basic concepts of media industry to understand the economic structure, the difference between the media economy and the general economy, the basic players of media economy, advertisers, media bosses, consumers, media market types, media monopolization - competitive market - oligopoly Market and its effects on media producers and consumers of these market types, ownership structure in the media, media models of income. |
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The students who have succeeded in this course;
1) To apply the general economy to media 2) To obtain information about the industrial process of media 3) To present main information about media management |
| Week | Subject | Related Preparation |
| 1) | Concept of Media Economics | |
| 2) | The Lead Players of Media Economics | |
| 3) | The Functions of Media Industry | |
| 4) | Market Structure of Media Economy (Monopoly-Oligopoly) | |
| 5) | Concentration Ratio Calculation in Media Economics | |
| 6) | Life Cycle Concept in Media Economics | |
| 7) | SWOT Analysis in Media Industry | |
| 8) | Feasibility and Construction of Media Companies | |
| 9) | Marketing Management in Media | |
| 10) | The Income – Revenue Sources of Media Economics in Turkey | |
| 11) | Advertising Expenditures of Turkish Media Market, Analysis of Turkish Media Market (1980-2020) - Part 1 | |
| 12) | Advertising Expenditures of Turkish Media Market, Analysis of Turkish Media Market (1980-2020) Part 2 | |
| 13) | Medyada Reyting - Reklam - Gelir İlişkisi | |
| 14) | Final Project Presentations |
| Course Notes / Textbooks: | The Media Economy - Alan B. Albarran |
| References: | The Media Economy - Alan B. Albarran |
| Course Learning Outcomes | 1 |
2 |
3 |
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Program Outcomes | ||||||||||||||
| 1) By providing both theoretical and practical education, it prepares students for academic and business life. | 3 | 3 | 3 | |||||||||||
| 2) It provides a critical perspective on mass media. | 3 | 3 | 3 | |||||||||||
| 3) With the English curriculum, it allows students to follow the international market and academic studies from original sources. | 2 | 2 | 2 | |||||||||||
| 4) Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | 3 | 3 | 3 | |||||||||||
| 5) Thanks to the media professionals, the students will be ready for the sector. | 3 | 2 | 2 | |||||||||||
| 6) Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | 3 | 2 | 3 | |||||||||||
| 7) Have the basic knowledge and experience of image technologies. | 2 | 2 | 3 | |||||||||||
| 8) Thanks to sectoral cooperation, professional business life will be started. | 2 | 3 | 3 | |||||||||||
| 9) Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | 2 | 3 | 3 | |||||||||||
| 10) With the technical training to be taken in studio environment, students gain experience in the sector. | 3 | 2 | 3 | |||||||||||
| 11) They will have skills such as negotiating with the group, taking initiative. | 3 | 2 | 2 | |||||||||||
| 12) Acquire basic values related to media and business ethics. | 3 | 3 | 3 | |||||||||||
| 13) Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | 2 | 3 | 3 | |||||||||||
| 14) Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 | 3 | 2 | |||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | By providing both theoretical and practical education, it prepares students for academic and business life. | 3 |
| 2) | It provides a critical perspective on mass media. | 3 |
| 3) | With the English curriculum, it allows students to follow the international market and academic studies from original sources. | 3 |
| 4) | Students will be an expert in front of the camera, behind-the-scenes, news center, light, sound, editing, directing, cinematography, screenwriting. | 3 |
| 5) | Thanks to the media professionals, the students will be ready for the sector. | 3 |
| 6) | Acquires production skills such as short and medium films, screenplays, documentaries and TV programs. | 3 |
| 7) | Have the basic knowledge and experience of image technologies. | 3 |
| 8) | Thanks to sectoral cooperation, professional business life will be started. | 3 |
| 9) | Through an applied curriculum, students gain an interdisciplinary perspective on different media studies. | 3 |
| 10) | With the technical training to be taken in studio environment, students gain experience in the sector. | 3 |
| 11) | They will have skills such as negotiating with the group, taking initiative. | 3 |
| 12) | Acquire basic values related to media and business ethics. | 3 |
| 13) | Follow the developments in the field and communicate with colleagues by using a foreign language at least at the level of European Language Portfolio B1. | 3 |
| 14) | Students use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field. | 3 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 20 |
| Application | 1 | % 20 |
| Project | 2 | % 20 |
| Midterms | 1 | % 20 |
| Final | 1 | % 20 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 80 | |
| PERCENTAGE OF FINAL WORK | % 20 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 14 | 2 | 28 | ||||
| Application | 14 | 2 | 28 | ||||
| Project | 2 | 6 | 1 | 1 | 16 | ||
| Quizzes | 2 | 6 | 2 | 16 | |||
| Final | 1 | 1 | 1 | 2 | |||
| Total Workload | 90 | ||||||