Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

MNG401

Course Name:

Strategic Management

Semester:

Fall

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Compulsory Courses

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Prof. Dr. MİNE MUKADDES AFACAN FINDIKLI

Course Lecturer(s):

Prof. Dr. MİNE AFACAN FINDIKLI

Course Assistants:

Course Objective and Content

Course Objectives:

In today’s world, the intensity of competition increases steadily due to globalization, the development of information and communication technologies, innovation and global uncertainty. For this reason, to sustain their assets with high performance, the companies have to provide with continuity successful strategic practices. At the conclusion of this course, students will have a better understanding of how a business operates in our modern political, social and economic , general environmental conditions and competitive environment.

Course Content:

Strategic management, development of strategic management, social responsibility and ethics, external and internal environmental analysis, organizational analysis, institutional selection, business and operational strategies, implementation of strategies and control of strategies.

Learning Outcomes

The students who have succeeded in this course;
1) • Developing a basic understanding of the field of strategic management
2) Discussing the nature of strategy formulation, implementation, and evaluation activities.
3) Developing the strategic thinking about the companies’ mission, vision and corporate responsibility
4) Developing the competitive strategies and plans within the scope of corporate , business and functional level of the organization.
5) To be able torealise SWOT, EFAS, IFAS analyzes of the business and to define its market place in the BDG matrix., and to understand the external environmental issues.
6) Evaluating internal environmental issues

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to the course / Basic Concept of Strategic Management	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, 1-35
2)	Corporate Governance and Social Responsibility in Strategic Management	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, 74-102
3)	Strategy Formulation: Environmental Scanning: The natural and Societal environments , PESTEL Analysis	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON
4)	Strategy Formulation: Environmental Scanning: Task ( Industry) Environment Scanning	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, Related pages
5)	Strategy Formulation: Environmental Scanning: Internal Scanning / Organizational Analysis : Resources and capabilities /	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, Related pages
6)	Strategy Formulation: The Value of Vision and Mission	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, Related pages
7)	Crafting A Business Plan: External Environmental scanning	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON
8)	Group work: Mind Mapping	In Class activity
9)	Midterm
10)	Case Study : Guajilote Cooperativo Forestal: Honduras	In Class Activity
11)	Strategy Formulation: Situation Analysis and Business Strategy	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, 204-213
12)	Strategy Formulation: Corporate Strategy	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, 218-238
13)	SWOT Analysis of an organization, Strategy Formulation: Functional Strategy and Strategic Choice	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, Related pages
14)	Strategy Implementation: Directing, Evaluation and Control	Strategic Management and Business Policy: Globalization, Innovation, Sustainability, W.S. PEARSON, 248-259
15)	Final exam

Sources

Course Notes / Textbooks:	Strategic Management, A Competitive Advantage Approach: Concepts and Cases, David, F. And David F., PEARSON Strategic Management and Competitive Advantage: Concepts and Cases, Barney, J.B. and Hesterly, W.S. PEARSON
References:	Strategic Management, A Competitive Advantage Approach: Concepts and Cases, David, F. And David F., PEARSON Strategic Management and Competitive Advantage: Concepts and Cases, Barney, J.B. and Hesterly, W.S. PEARSON

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.	1	1	1	1	2	1
2) They have knowledge and skills about different functions and interactions of the enterprise.	3	3	3	3	3	3
3) They can use different theoretical approaches to understanding and solving various business problems.	3	3	3	3	3	3
4) Being aware of the needs of society, they use business knowledge to meet these needs.	2	2	2	2	2	2
5) They have knowledge depthly about current problems of Turkey and Global Business World’s	1	1	1	1	1	1
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.	3	3	3	3	3	3
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.	1	1	1	1	1	1
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.	3	3	3	3	3	3
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.	3	3	3	3	3	3
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.	1	1	1	1	1	1
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.	2	2	2	2	2	2
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.	3	3	3	3	3	3
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1	1	1	1	1	1

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.	1
2)	They have knowledge and skills about different functions and interactions of the enterprise.	3
3)	They can use different theoretical approaches to understanding and solving various business problems.	3
4)	Being aware of the needs of society, they use business knowledge to meet these needs.	2
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s	1
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.	3
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.	1
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.	3
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.	3
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.	1
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.	2
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.	3
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	1

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	2	% 20
Midterms	1	% 35
Final	1	% 45
total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	0	3		39
Study Hours Out of Class	13	0	1		13
Presentations / Seminar	2	8			16
Midterms	1	23	2		25
Final	1	30	2		32
Total Workload					125