Course Code: | MNG303 | ||||
Course Name: | Marketing Management | ||||
Semester: | Fall | ||||
Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Compulsory Courses | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
Course Lecturer(s): | Alpaslan Kelleci, Faculty Member, PhD | ||||
Course Assistants: |
Course Objectives: | This course aims to: 1. Introduce the core marketing concepts. 2. Inform students on developing marketing strategies and plans, identifying market segments and targets, positioning of brands, and competing and growing using marketing management. 3. Explore the marketing mix elements of product, price, distribution and promotion. 4. Examine the major themes in international marketing management and managing a holistic marketing organization for the long run. 5. Enable students to carry out research, prepare, and present a project on the topics of the course as member of a team. |
Course Content: | This course is designed to inform students about the concepts and practices in marketing of goods and services in contemporary businesses. The course informs students about marketing strategies and plans, market segments and targets, positioning of a brand, and marketing mix elements of product, price, distribution and promotion. The course also examines the major themes in international marketing management, competing and growing using marketing management, and managing a holistic marketing organization for the long run. |
The students who have succeeded in this course;
1) On successful completion of this course, the students will be able to; Explain core marketing concepts. 2) Describe the activities of development of marketing strategies and plans, identification of market segments and targets, and positioning of brands. 3) Analyze how organizations compete and grow using marketing management. 4) Identify the major decisions to be made in the marketing mix elements of product, price, distribution, and promotion. 5) Outline the major issues in international marketing management and managing a holistic marketing organization for the long run. 6) Carry out research, prepare, and present a project on the topics of the course as member of a team. |
Week | Subject | Related Preparation |
1) | Introduction to Marketing | |
2) | Marketing Strategies and Plans | |
3) | Identifying Market Segments and Targets | |
4) | Crafting the Brand Positioning | |
5) | Addressing Competition and Driving Growth-1 | |
6) | Addressing Competition and Driving Growth-2 | |
7) | Marketing Mix: Product Decisions | |
8) | Marketing Mix: Pricing Decisions | |
9) | Marketing Mix: Distribution Decisions | |
10) | Marketing Mix: Promotion Decisions-1 | |
11) | Marketing mix: Promotion Decisions-2 | |
12) | International Marketing Management | |
13) | Presentation of Projects | |
14) | Presentation of Projects | |
15) | Final exam week | |
16) | Final exam week |
Course Notes / Textbooks: | Kotler, P., & Keller, K. L. (2016). Marketing Management (Global Edition) (15th ed.). Essex, England: Pearson Education Limited. |
References: | Kotler, P., & Keller, K. L. (2016). Marketing Management (Global Edition) (15th ed.). Essex, England: Pearson Education Limited. |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 5 |
Project | 1 | % 25 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 0 | 3 | 42 | |||
Study Hours Out of Class | 14 | 0 | 1 | 14 | |||
Presentations / Seminar | 1 | 4 | 4 | ||||
Project | 1 | 0 | 12 | 12 | |||
Midterms | 1 | 20 | 1 | 21 | |||
Final | 1 | 30 | 2 | 32 | |||
Total Workload | 125 |