MNG011 E CommerceIstinye UniversityDegree Programs İşletme (İngilizce) (Yandal) GirişimcilikGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications

Course Introduction and Application Information

Course Code: MNG011
Course Name: E Commerce
Semester: Fall
Course Credits:
ECTS
5
Language of instruction: English
Course Condition:
Does the Course Require Work Experience?: No
Type of course: Departmental Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator: Dr. Öğr. Üy. NAİM ÇETİNTÜRK
Course Lecturer(s): Naim Çetintürk
Course Assistants:

Course Objective and Content

Course Objectives: E-commerce course focuses on the speed and innovations that trade has gained in parallel with recent changes in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, this course's main objectives are to address e-commerce dynamics in accordance with the trends of today and the future, based on its historical development, and to gain breadth with important and known case studies that have been the subject of e-commerce as well as conceptual information
Course Content: E-commerce business models and marketplaces, e-commerce payment solutions, logistics and fulfillment for e-commerce, legal & ethical & tax issues, interface design and user experience, e-commerce security, strategy and global issues in e-commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learns the fundamentals of business trade in an electronic environment.
2) Understands the main requirements for an e-commerce process
3) Comprehends the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understands the goods and services portfolio that is compatible to e-commerce
5) Learns the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading by having the vision of which business models can be implemented
6) Knows the technical, legal and managerial aspects of e-commerce
7) Explains the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week Subject Related Preparation
1) Introduction to e-commerce, Basic Terms, Development and History of e-commerce Rising of the e-commerce in the COVID-19 period
2) Business Models in e-commerce
3) e-commerce websites and marketplaces
4) Payment Solutions in e-commerce - New Payment Methods
5) Security and e-commerce
6) Supply Chain Management and Logistics
7) Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8) Midterm Exam
9) User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10) e-commerce Programs - Web Tools and Ready Systems
11) Marketing Communication in e-commerce – The Concept of Brand
12) Essentials of Digital Marketing and Advertising
13) Measurement, Performance and e-commerce Strategies in e-commerce
14) New Trends in e-commerce: S-Commerce and M-Commerce
15) Final Exam

Sources

Course Notes / Textbooks: • (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson
References: • (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık

Course - Program Learning Outcome Relationship

Course Learning Outcomes

1

2

3

4

5

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7

Program Outcomes

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Average 3 Highest
       
Program Outcomes Level of Contribution

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Presentation 1 % 10
Project 1 % 30
Midterms 1 % 30
Final 1 % 30
total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
total % 100

Workload and ECTS Credit Calculation

Activities Number of Activities Preparation for the Activity Spent for the Activity Itself Completing the Activity Requirements Workload
Course Hours 14 1 3 56
Presentations / Seminar 1 10 1 11
Project 1 25 25
Midterms 1 8 1 9
Final 1 18 1 19
Total Workload 120