Course Code: | MNG011 | ||||
Course Name: | E Commerce | ||||
Semester: |
Fall |
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Course Credits: |
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Language of instruction: | English | ||||
Course Condition: | |||||
Does the Course Require Work Experience?: | No | ||||
Type of course: | Departmental Elective | ||||
Course Level: |
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Mode of Delivery: | Face to face | ||||
Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
Course Lecturer(s): | Naim Çetintürk | ||||
Course Assistants: |
Course Objectives: | E-commerce course focuses on the speed and innovations that trade has gained in parallel with recent changes in a world where digitalized communication technologies are gradually developing and becoming widespread. In this direction, this course's main objectives are to address e-commerce dynamics in accordance with the trends of today and the future, based on its historical development, and to gain breadth with important and known case studies that have been the subject of e-commerce as well as conceptual information |
Course Content: | E-commerce business models and marketplaces, e-commerce payment solutions, logistics and fulfillment for e-commerce, legal & ethical & tax issues, interface design and user experience, e-commerce security, strategy and global issues in e-commerce. |
The students who have succeeded in this course;
1) Learns the fundamentals of business trade in an electronic environment. 2) Understands the main requirements for an e-commerce process 3) Comprehends the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc. 4) Understands the goods and services portfolio that is compatible to e-commerce 5) Learns the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading by having the vision of which business models can be implemented 6) Knows the technical, legal and managerial aspects of e-commerce 7) Explains the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management |
Week | Subject | Related Preparation |
1) | Introduction to e-commerce, Basic Terms, Development and History of e-commerce Rising of the e-commerce in the COVID-19 period | |
2) | Business Models in e-commerce | |
3) | e-commerce websites and marketplaces | |
4) | Payment Solutions in e-commerce - New Payment Methods | |
5) | Security and e-commerce | |
6) | Supply Chain Management and Logistics | |
7) | Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies | |
8) | Midterm Exam | |
9) | User Experience in e-commerce: Site Interface, Design and Other Visual Elements | |
10) | e-commerce Programs - Web Tools and Ready Systems | |
11) | Marketing Communication in e-commerce – The Concept of Brand | |
12) | Essentials of Digital Marketing and Advertising | |
13) | Measurement, Performance and e-commerce Strategies in e-commerce | |
14) | New Trends in e-commerce: S-Commerce and M-Commerce | |
15) | Final Exam |
Course Notes / Textbooks: | • (e-ticaret Teknik ve temel konular) Digital Business and E-Commerce Management, by Dave Chaffey, Pearson |
References: | • (e-ticaret tanıtım, reklam, tutundurma ve dijital uygulama konuları) Temel Dijital Pazarlama Kavramları ve Remarketing Reklam Modeli, by Naim Çetintürk, Seçkin Yayıncılık |
Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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Program Outcomes |
No Effect | 1 Lowest | 2 Average | 3 Highest |
Program Outcomes | Level of Contribution |
Semester Requirements | Number of Activities | Level of Contribution |
Presentation | 1 | % 10 |
Project | 1 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 30 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
total | % 100 |
Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
Course Hours | 14 | 1 | 3 | 56 | |||
Presentations / Seminar | 1 | 10 | 1 | 11 | |||
Project | 1 | 25 | 25 | ||||
Midterms | 1 | 8 | 1 | 9 | |||
Final | 1 | 18 | 1 | 19 | |||
Total Workload | 120 |