| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | MNG008 | ||||
| Course Name: | Consumer Behaviors | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Departmental Elective | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. ALPASLAN KELLECİ | ||||
| Course Lecturer(s): |
Dr. Öğr. Üy. ALPASLAN KELLECİ |
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| Course Assistants: |
| Course Objectives: | This course aims to provide students a comprehensive view on final consumers and teach to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption. |
| Course Content: | Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics covered in this course. Different dimensions of consumption before, during and after purchasing are investigated. |
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The students who have succeeded in this course;
1) Describe the perception, learning and motivation processes of consumption 2) Explain the relationship between identity and consumption 3) Explain the factors affecting consumers’ attitudes 4) Discuss the decision making process of consumers and the different stages of the consumption process 5) Describe the effects of social class, subculture and culture on consumers 6) Discuss how different marketing strategies affect consumer behaviour |
| Week | Subject | Related Preparation |
| 1) | Informing the Students about the Definition, Content and Application of the Course; Homework Subjects, Introduction to Consumption Culture Theory | |
| 2) | Qualitative Methods in Consumer Behavior Research | |
| 3) | Socio-Historical Pattern of Consumption | |
| 4) | Consumption, class and taste | |
| 5) | Modernity, Postmodernity and Consumer Behavior | |
| 6) | Research Design for the project | |
| 7) | Modern Consumer Culture and Consumer Society | |
| 8) | Midterm Exam | |
| 9) | Consumer Identity Projects | |
| 10) | Consumption, Body, Self | |
| 11) | Brand and Consumption | |
| 12) | Consumption and Gender | |
| 13) | Project Presentations | |
| 14) | Project Presentations | |
| 15) | Final Exam |
| Course Notes / Textbooks: | East, R., Singh, J., Wright, M., & Vanhuele, M. (2021). Consumer behaviour: Applications in marketing. Sage. |
| References: | Schütte, H., & Ciarlante, D. (2016). Consumer behaviour in Asia. Springer. Articles given by the lecturer. |
| Course Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
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| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 3 | 3 | 3 | 2 | 3 | 3 | |||||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | 1 | 1 | 1 | 1 | 2 | 1 | |||||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 2 | 2 | 2 | 2 | 2 | 2 | |||||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | 3 | 3 | 3 | 3 | 3 | 3 | |||||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 1 | 1 | 1 | 2 | 2 | 2 | |||||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | 1 | 1 | 2 | 3 | 3 | 3 | |||||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |||||||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 | 3 | 3 | 3 | 3 | 3 | |||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 1 | 2 | 2 | 3 | 2 | 3 | |||||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 1 | 1 | 1 | 1 | 2 | 2 | |||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 | 1 | 1 | 2 | 2 | 2 | |||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 3 | 3 | 3 | 3 | |||||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | |||||||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 3 |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | 1 |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 2 |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | 3 |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 2 |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | 2 |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 3 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 2 |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 1 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 2 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Presentation | 1 | % 15 |
| Project | 1 | % 20 |
| Midterms | 1 | % 25 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Preparation for the Activity | Spent for the Activity Itself | Completing the Activity Requirements | Workload | ||
| Course Hours | 13 | 0 | 3 | 39 | |||
| Study Hours Out of Class | 11 | 0 | 1 | 11 | |||
| Presentations / Seminar | 1 | 6 | 6 | ||||
| Project | 1 | 0 | 15 | 15 | |||
| Midterms | 1 | 20 | 2 | 22 | |||
| Final | 1 | 30 | 2 | 32 | |||
| Total Workload | 125 | ||||||