Business Administration (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

MNG008

Course Name:

Consumer Behaviors

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. ALPASLAN KELLECİ

Course Lecturer(s):

Dr. Öğr. Üy. ALPASLAN KELLECİ

Course Assistants:

Course Objective and Content

Course Objectives:	This course aims to provide students a comprehensive view on final consumers and teach to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Course Content:	Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision-making mechanisms and social and cultural interactions of consumers are the main topics covered in this course. Different dimensions of consumption before, during and after purchasing are investigated.

Learning Outcomes

The students who have succeeded in this course;
1) Describe the perception, learning and motivation processes of consumption
2) Explain the relationship between identity and consumption
3) Explain the factors affecting consumers’ attitudes
4) Discuss the decision making process of consumers and the different stages of the consumption process
5) Describe the effects of social class, subculture and culture on consumers
6) Discuss how different marketing strategies affect consumer behaviour

Course Flow Plan

Week	Subject	Related Preparation
1)	Informing the Students about the Definition, Content and Application of the Course; Homework Subjects, Introduction to Consumption Culture Theory
2)	Qualitative Methods in Consumer Behavior Research
3)	Socio-Historical Pattern of Consumption
4)	Consumption, class and taste
5)	Modernity, Postmodernity and Consumer Behavior
6)	Research Design for the project
7)	Modern Consumer Culture and Consumer Society
8)	Midterm Exam
9)	Consumer Identity Projects
10)	Consumption, Body, Self
11)	Brand and Consumption
12)	Consumption and Gender
13)	Project Presentations
14)	Project Presentations
15)	Final Exam

Sources

Course Notes / Textbooks:	East, R., Singh, J., Wright, M., & Vanhuele, M. (2021). Consumer behaviour: Applications in marketing. Sage.
References:	Schütte, H., & Ciarlante, D. (2016). Consumer behaviour in Asia. Springer. Articles given by the lecturer.

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1) Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.	3	3	3	2	3	3
2) They have knowledge and skills about different functions and interactions of the enterprise.	1	1	1	1	2	1
3) They can use different theoretical approaches to understanding and solving various business problems.	2	2	2	2	2	2
4) Being aware of the needs of society, they use business knowledge to meet these needs.	3	3	3	3	3	3
5) They have knowledge depthly about current problems of Turkey and Global Business World’s	1	1	1	2	2	2
6) They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.	1	1	2	3	3	3
7) They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8) They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.	3	3	3	3	3	3
9) They can develops teamwork, negotiation, leadership and entrepreneurship skills.	1	2	2	3	2	3
10) They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.	1	1	1	1	2	2
11) They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.	2	1	1	2	2	2
12) They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.	3	3	3	3	3	3
13) They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.
1)	Using other social sciences and mathematics, they have a broad and interdisciplinary perspective on business and management sciences.	3
2)	They have knowledge and skills about different functions and interactions of the enterprise.	1
3)	They can use different theoretical approaches to understanding and solving various business problems.	2
4)	Being aware of the needs of society, they use business knowledge to meet these needs.	3
5)	They have knowledge depthly about current problems of Turkey and Global Business World’s	2
6)	They can determine the objectives of the institution in which they are involved, taking into account the market needs and economic conditions.	2
7)	They can solve complex business problems by using various statistical techniques and numerical methods and makes analysis by using statistical programs effectively.
8)	They can use a foreign language at least B1 General Level in terms of European Language Portfolio criteria according to the education level of a foreign language.	3
9)	They can develops teamwork, negotiation, leadership and entrepreneurship skills.	2
10)	They have the knowledge of universal ethical values, social responsibility awareness and sufficient level of labor law.	1
11)	They can identify the individual learning needs and carries out studies to correct them by developing positive attitudes about lifelong learning.	2
12)	They can express their ideas and solutions both written and orally, and if required they can present and publish them on both national and international platforms.	3
13)	They use information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 15
Project	1	% 20
Midterms	1	% 25
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	13	0	3		39
Study Hours Out of Class	11	0	1		11
Presentations / Seminar	1	6			6
Project	1	0	15		15
Midterms	1	20	2		22
Final	1	30	2		32
Total Workload					125