| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ITB405 | ||||
| Course Name: | International Sales and Marketing | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. NAİM ÇETİNTÜRK | ||||
| Course Lecturer(s): | Dr. Öğr. Üy. Naim Çetintürk | ||||
| Course Assistants: |
| Course Objectives: | The aim of the course is to provide the graduate with practice-based knowledge and understanding of internationally oriented sales and marketing as well as to qualify the graduate to analyze, assess and reflect upon issues related to same by means of applied theory and methodology. In addition hereto, it aims to enable the graduate to manage complex tasks with respect to international customer relations and direct sales. |
| Course Content: | Introduction to international markets, international economic environment, international trade environment, global information systems and marketing research, global segmentation, target marketing and positioning, strategies for international markets, product and brand decisions on international markets, international marketing decisions, distribution channels in international markets and physical distribution, marketing communication decisions in international markets, international marketing in the digital era, leadership in international markets, ethics and corporate social responsibility. |
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The students who have succeeded in this course;
1) To learn the definitions of marketing and sales correctly in the context of the market concept. 2) Understanding key marketing components 3) To be able to evaluate internal and external factors for a business at a level that can make market analysis 4) Understanding how a research can be interpreted by learning the concept of market research 5) To be able to prepare an integrated marketing plan that includes the steps in the marketing mix such as product development, pricing, promotion 6) Defining and understanding the International Markets and the marketing approach in order to make a successful trade. 7) To be able to implement the prepared marketing plan with an international perspective and to take necessary actions by evaluating the results. 8) To be able to interpret new marketing tools in a digitalizing world in line with changing consumer behavior and expectations. |
| Week | Subject | Related Preparation |
| 1) | Market Concept – Marketing and Sales, Basic Concepts | |
| 2) | Consumer Needs and Definition of Value | |
| 3) | Introduction to Marketing Environment and Market Analysis | |
| 4) | Market Segmentation Strategy | |
| 5) | Target Market Concept – Target Market Determination | |
| 6) | Positioning and Repositioning | |
| 7) | Consumer Behavior and Purchasing Decisions | |
| 8) | Brand and Corporate Strategies | |
| 9) | International Markets – Entering to International Markets | |
| 10) | International Trade with Export Strategy and Export Marketing Concept | |
| 11) | Product Development: Product Life Curve and Value Creation & Adding Value in the International Markets | |
| 12) | Pricing and Product – Value Based Pricing Management in the International Markets | |
| 13) | Distribution and Distribution Channel Management | |
| 14) | Marketing Communication in the Global Markets | |
| 15) | Finals Week | |
| 16) | Finals Week |
| Course Notes / Textbooks: | Steve Carter , International Marketing Strategy Revised Edition, ISBN-13: 978-0750657099 Öğretim üyesinin notlerı |
| References: | Lecturer's course notes Steve Carter , International Marketing Strategy Revised Edition, ISBN-13: 978-0750657099 |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 3 | |||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | 2 | 3 | 3 | 3 | 3 | 2 | 3 | 2 | |||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | |||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | |||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 1 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | |||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 2 |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | 3 |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 3 |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | 3 |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 2 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 2 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 2 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Homework Assignments | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Study Hours Out of Class | 14 | 14 |
| Presentations / Seminar | 7 | 17 |
| Project | 6 | 16 |
| Midterms | 3 | 17 |
| Final | 3 | 21 |
| Total Workload | 127 | |