| International Trade and Business (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ITB401 | ||||
| Course Name: | Global Business Strategy | ||||
| Semester: | Fall | ||||
| Course Credits: |
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| Language of instruction: | English | ||||
| Course Condition: | |||||
| Does the Course Require Work Experience?: | No | ||||
| Type of course: | Compulsory Courses | ||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||
| Course Coordinator: | Dr. Öğr. Üy. GÜLSÜM GÖKGÖZ | ||||
| Course Lecturer(s): | Dr. Öğr. Üy. Gülsüm Gökgöz | ||||
| Course Assistants: |
| Course Objectives: | The course focuses on the development of skills to understand the issues that managers face in operating in international markets and supply chains. Students will develop an understanding of the conceptual frameworks that clarify the relationships between the business environment, domestic and global strategies. They will also have the opportunity to develop an applied research project that focuses on a key strategic decision facing senior management involved in entering an overseas market for the first time; or expanding existing operations into a new foreign market as part of a corporate strategy. |
| Course Content: | This course addresses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign markets attractiveness; understanding the impact of institutional differences across countries entry mode choice, international strategic alliances, competitive dynamics, global innovation, strategies and structures and assessing the challenges of corporate governance and corporate social responsibility for international business. The course will include problem-based learning, with case study workshops, as an integral part of the program |
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The students who have succeeded in this course;
1) Understands how to analyze and explain events and trends in the global environment and their impact on decision making and business strategy 2) Understand the specifics of theories, concepts, models and frameworks related to international business strategies. 3) Develop practical skills in applying the tools of global strategic analysis and management in concrete business situations. 4) Establishes an understanding how these methods are applied in the re-evaluation and formulation of strategy. |
| Week | Subject | Related Preparation |
| 2) | • Competitive Advantage: resource-based and capability-based models of building competencies in international business. | |
| 3) | • Analysis of industry attractiveness in an international context. | |
| 4) | • Forms of International Market Involvement: equity and non-equity forms of market entry | |
| 5) | • Strategic Alliances and Networks: strategic motivations, learning and conflict within alliances. | |
| 6) | • Competitive Dynamics: Competition and cooperation. | |
| 7) | • Implementing International Strategy: organisational structure in MNCs; the integration responsiveness framework and the reciprocal relationship between strategy and structure. | |
| 8) | Implementing International Strategy: organisational structure in MNCs; the integration responsiveness framework and the reciprocal relationship between strategy and structure. (continued) | |
| 9) | • Strategizing with social responsibility. | |
| 10) | • Corporate Strategy and National Competitiveness | |
| 11) | • International Diversification Strategies | |
| 12) | Presentation of Term Projects | |
| 13) | Presentation of Term Projects | |
| 14) | Presentation of Term Projects | |
| 15) | Finals Week | |
| 16) | Finals Week |
| Course Notes / Textbooks: | Wu Jie, Pangarkar Nitin. Rising to the Global Challenge: Strategies for Firms in Emerging Markets. Long Range Planning 2006; 39 (3): 295-313. |
| References: | Strategic Management, A Competitive Advantage Approach: Concepts and Cases, David, F. And David F., PEARSON Lecturer's notes Öğretim üyesinin notları |
| Course Learning Outcomes | 1 |
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| Program Outcomes | |||||||||||||
| 1) Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 3 | 3 | 3 | 3 | |||||||||
| 2) Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 | 3 | 3 | 3 | |||||||||
| 3) Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 | 3 | 3 | 3 | |||||||||
| 4) Use different theoretical approaches to understanding and solving various business and trade problems. | 3 | 3 | 3 | 3 | |||||||||
| 5) Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 3 | 3 | 3 | 3 | |||||||||
| 6) Understands the value of developing new trade projects and generating strategies within international market needs. | 3 | 3 | 3 | 3 | |||||||||
| 7) Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 2 | 2 | 2 | 2 | |||||||||
| 8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 | 1 | 1 | 1 | |||||||||
| 9) Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 | 3 | 3 | 3 | |||||||||
| 10) Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 1 | 1 | 1 | 1 | |||||||||
| 11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 | 3 | 3 | 3 | |||||||||
| 12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 3 | 3 | 3 | 3 | |||||||||
| 13) Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 1 | 1 | 1 | 1 | |||||||||
| No Effect | 1 Lowest | 2 Average | 3 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Has a broad and interdisciplinary perspective on international business and trade by the use of social sciences and mathematics, | 3 |
| 2) | Possess the knowledge and skills related to different functions and interactions of international business and trade. | 3 |
| 3) | Possess the knowledge and skills to interpret the data, concepts and ideas in the field of international business and trade with scientific and technological methods. | 3 |
| 4) | Use different theoretical approaches to understanding and solving various business and trade problems. | 3 |
| 5) | Explains the competitiveness of the countries with the requirements of international competition and interprets the functioning of the actors and regulatory structures in the international environment. | 3 |
| 6) | Understands the value of developing new trade projects and generating strategies within international market needs. | 3 |
| 7) | Solves complex business and global trade problems by using various statistical techniques and numerical methods and makes analyzes by using statistical programs effectively. | 2 |
| 8) | Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education. | 1 |
| 9) | Develops teamwork, negotiation, leadership and entrepreneurship skills. | 3 |
| 10) | Possess the knowledge of universal ethical values, social responsibility and sufficient legal and regulatory knowledge. | 1 |
| 11) | Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them. | 3 |
| 12) | Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms. | 2 |
| 13) | Uses information and communication technologies together with computer software at the advanced level of European Computer Using License required by the field. | 1 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Application | 5 | % 10 |
| Project | 1 | % 30 |
| Midterms | 1 | % 30 |
| Final | 1 | % 30 |
| total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| total | % 100 | |
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 37 |
| Application | 12 | 12 |
| Presentations / Seminar | 3 | 7 |
| Project | 7 | 31 |
| Midterms | 4 | 22 |
| Final | 3 | 21 |
| Total Workload | 130 | |