Management Information Systems (English) Preview
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code:

ITB310

Course Name:

E Commerce

Semester:

Spring

Course Credits:

ECTS

Language of instruction:

English

Course Condition:

Does the Course Require Work Experience?:

Type of course:

Departmental Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator:

Dr. Öğr. Üy. NAİM ÇETİNTÜRK

Course Lecturer(s):

Dr. Öğr. Üy. Naim Çetintürk

Course Assistants:

Course Objective and Content

Course Objectives:

This course provides the learner with an overview of the basic principles of electronic commerce and
the related concepts, which are reflected in current environment of the global economy. In the course,
the student will develop a deeper understanding of the critical attributes of a successful participant in
today’s ever-changing markets. During this course the learner will utilize fundamental concepts
learned in economic and marketing classes, integrated with computer skills to create an online
business. Included in the content of this course will are current issues related to the electronic
commerce issues. Security, digital money, and the evolving internet will be among some of these
issues. Ethical, legal and environmental issues will also be explored.

Course Content:

E-Commerce business models and marketplaces, e-commerce payment solutions, logistics and fulfillment for e-commerce, legal & ethical & tax issues, interface design and user experience, e-commerce security, strategy and global issues in e-commerce.

Learning Outcomes

The students who have succeeded in this course;
1) Learns the fundamentals of business trade in an electronic environment.
2) Understands the main requirements for an e-commerce process
3) Comprehends the "marketplace" concept and its components such as buyer, seller, teller, tech provider etc.
4) Understands the goods and services portfolio that is compatible to e-commerce
5) Learns the dynamics of e-commerce site, marketplaces, social and mobile commerce and uploading by having the vision of which business models can be implemented
6) Knows the technical, legal and managerial aspects of e-commerce
7) Explains the factors that affect the success of an e-commerce business, such as product management, marketing and promotion, digital advertising, financial management

Course Flow Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce, Basic Terms, Development and History of e-commerce Rising of the e-commerce in the COVID-19 period
2)	Business Models in e-commerce
3)	e-commerce websites and marketplaces
4)	Payment Solutions in e-commerce - New Payment Methods
5)	Security and e-commerce
6)	Supply Chain Management and Logistics
7)	Product Concept in e-commerce - Product Management and Profitability Oriented Pricing Strategies
8)	Midterm Exam
9)	User Experience in e-commerce: Site Interface, Design and Other Visual Elements
10)	e-commerce Programs - Web Tools and Ready Systems
11)	Marketing Communication in e-commerce – The Concept of Brand
12)	Essentials of Digital Marketing and Advertising
13)	Measurement, Performance and e-commerce Strategies in e-commerce
14)	New Trends in e-commerce: S-Commerce and M-Commerce
15)	Finals Week
16)	Finals Week

Sources

Course Notes / Textbooks:	Öğretim üyesinin derse ait notları Lecturer's course notes
References:	Laudon, Kenneth C. and Carol Guercio Traver, E-Commerce: Business, Technology, Society 2014 (11th ed). New Jersey: Pearson Education (Prentice-Hall), ISBN-10: 0133507165; ISBN-13: 978-0133507164

Course - Program Learning Outcome Relationship

Course Learning Outcomes	1	2	3	4	5	6	7
Program Outcomes
1) It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.
2) Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.
3) Uses different information technologies and systems for understanding and solving various business problems.
4) Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.
5) Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.
6) Gains technical and managerial contributions to IT projects and takes responsibility.
7) Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.
8) Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.
9) Develops teamwork, negotiation, leadership and entrepreneurship skills.
10) Has universal ethical values, social responsibility awareness and sufficient legal knowledge.
11) Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.
12) Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.
13) It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Average	3 Highest

	Program Outcomes	Level of Contribution
1)	It has a wide range of interdisciplinary approaches to management information systems, primarily business and computer engineering.	3
2)	Comprehends the management information systems in terms of technical, organizational and managerial aspects and uses the current programming language by knowing the logic of programming.	3
3)	Uses different information technologies and systems for understanding and solving various business problems.	3
4)	Interpret the data, concepts and ideas in the field of management information systems with scientific and technological methods.	3
5)	Analyze the needs for an information system and analyze the processes of analysis, design and implementation of the database.	3
6)	Gains technical and managerial contributions to IT projects and takes responsibility.	3
7)	Solve complex business and informatics problems by using various statistical techniques and numerical methods and make analyzes using statistical programs effectively.	3
8)	Uses a foreign language at the B1 General Level in terms of European Language Portfolio criteria according to the level of education.	3
9)	Develops teamwork, negotiation, leadership and entrepreneurship skills.	3
10)	Has universal ethical values, social responsibility awareness and sufficient legal knowledge.	3
11)	Develops positive attitudes related to lifelong learning and identifies individual learning needs and carries out studies to correct them.	3
12)	Students will be able to communicate their ideas and solutions both written and orally, and present and publish them on both national and international platforms.	3
13)	It uses information and communication technologies together with computer software at the advanced level of European Computer Driving License required by the field.	3

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 30
Midterms	1	% 30
Final	1	% 30
total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
total		% 100

Workload and ECTS Credit Calculation

Activities	Number of Activities	Preparation for the Activity	Spent for the Activity Itself	Completing the Activity Requirements	Workload
Course Hours	14	1	3		56
Presentations / Seminar	1	10	1		11
Project	1	25			25
Midterms	1	8	1		9
Final	1	18	1		19
Total Workload					120